Artisan Bath Brand Marketing
Budget: ₹1,500 – ₹12,500 INR
I run a small-batch, artisanal bath & body label and I’m ready to hand the marketing reins to someone who lives and breathes the space. Day to day, I’ll rely on you for both social media management and hands-on content creation. Instagram is our flagship channel, with Facebook supporting community conversations, so every post, reel, story, or carousel must feel native to those feeds and on trend with current aesthetics.
Here’s what I need from you:
• Plan and schedule a cohesive monthly calendar for Instagram and Facebook, balancing product features, behind-the-scenes stories, and community-building prompts.
• Shoot or source high-quality photos and short-form videos, then edit them into engaging reels, graphics, and educational snippets that highlight ingredients, rituals, and sustainable packaging.
• Write concise captions and hashtags that match our warm, craft-focused voice, and respond to comments or DMs to keep engagement healthy.
• Track reach, engagement, and conversions each week, then translate the numbers into clear recommendations I can act on.
• When required, adapt key visuals or messaging for pop-up stalls, flyers, or other offline touchpoints so the brand feels seamless everywhere it appears.
Acceptance criteria
1. At least eight reels, six static posts, and two educational carousels delivered (and scheduled) every month.
2. All video content exported in the correct aspect ratios (9:16 for reels/stories, 1:1 or 4:5 for feed).
3. Monthly analytics report showing growth against agreed KPIs.
4. All assets supplied in editable format (Adobe Premiere/Final Cut files for video, PSD/AI for graphics).
If you’re up to date on the latest reel transitions, understand slow beauty trends, and can switch easily between digital feeds and tactile print pieces, I’d love to see your portfolio and talk timing.
Here’s what I need from you:
• Plan and schedule a cohesive monthly calendar for Instagram and Facebook, balancing product features, behind-the-scenes stories, and community-building prompts.
• Shoot or source high-quality photos and short-form videos, then edit them into engaging reels, graphics, and educational snippets that highlight ingredients, rituals, and sustainable packaging.
• Write concise captions and hashtags that match our warm, craft-focused voice, and respond to comments or DMs to keep engagement healthy.
• Track reach, engagement, and conversions each week, then translate the numbers into clear recommendations I can act on.
• When required, adapt key visuals or messaging for pop-up stalls, flyers, or other offline touchpoints so the brand feels seamless everywhere it appears.
Acceptance criteria
1. At least eight reels, six static posts, and two educational carousels delivered (and scheduled) every month.
2. All video content exported in the correct aspect ratios (9:16 for reels/stories, 1:1 or 4:5 for feed).
3. Monthly analytics report showing growth against agreed KPIs.
4. All assets supplied in editable format (Adobe Premiere/Final Cut files for video, PSD/AI for graphics).
If you’re up to date on the latest reel transitions, understand slow beauty trends, and can switch easily between digital feeds and tactile print pieces, I’d love to see your portfolio and talk timing.