App Launch Social Media Manager
Budget: £20 – £250 GBP
I’m preparing to take a brand-new mobile app to market and need a creative partner who can create every piece of content that shows up on Facebook, Instagram and Twitter. The core of the job is crafting eye-catching images, short promotional videos and scroll-stopping text posts that feel cohesive across all three platforms.
I already have partial branding guidelines—logo, colour palette —so you’ll have a solid starting point but plenty of room to refine the style and bring consistency to everything we publish. Expect to translate those guidelines into templates, filters, thumbnail styles and caption structures that can scale as the audience grows.
My priority is momentum before and after launch day. You’ll plan and schedule posts, repurpose feature highlights into snackable clips, and design shareable graphics that nudge users toward download and in-app engagement. If you’re comfortable working with the usual toolset (Adobe Creative Cloud, Canva, CapCut, Final Cut or similar) and enjoy iterating based on performance metrics, we’ll get along well.
Key deliverables
• Weekly content calendar with proposed captions and hashtags
• App-branded image sets optimised for Facebook, Instagram and Twitter dimensions
• 15–30 second promo videos ready for Reels and in-feed placement
• Ongoing optimisation suggestions drawn from engagement analytics
I’ll handle the ad spend and community replies; you focus on imaginative assets, consistent look-and-feel and a reliable posting rhythm. Let me know what similar launches you’ve driven and when you can start—our pre-launch .
This will be ongoing for one initial app .
Please specify weekly rate for milestones to be created and released each Friday .
I already have partial branding guidelines—logo, colour palette —so you’ll have a solid starting point but plenty of room to refine the style and bring consistency to everything we publish. Expect to translate those guidelines into templates, filters, thumbnail styles and caption structures that can scale as the audience grows.
My priority is momentum before and after launch day. You’ll plan and schedule posts, repurpose feature highlights into snackable clips, and design shareable graphics that nudge users toward download and in-app engagement. If you’re comfortable working with the usual toolset (Adobe Creative Cloud, Canva, CapCut, Final Cut or similar) and enjoy iterating based on performance metrics, we’ll get along well.
Key deliverables
• Weekly content calendar with proposed captions and hashtags
• App-branded image sets optimised for Facebook, Instagram and Twitter dimensions
• 15–30 second promo videos ready for Reels and in-feed placement
• Ongoing optimisation suggestions drawn from engagement analytics
I’ll handle the ad spend and community replies; you focus on imaginative assets, consistent look-and-feel and a reliable posting rhythm. Let me know what similar launches you’ve driven and when you can start—our pre-launch .
This will be ongoing for one initial app .
Please specify weekly rate for milestones to be created and released each Friday .