Alumni Club Social Media Growth
Budget: $8 – $15 USD
Our local alumni club’s Facebook, Instagram and LinkedIn pages need consistent, purposeful activity that turns fellow graduates into engaged followers and, ultimately, event attendees. I will provide brand assets, past campaign examples and admin access; you’ll take it from there, publishing about three fresh posts each week.
Your work revolves around two main content pillars: upbeat event promotions that drive registrations before the date and warm follow-up recaps that keep the conversation going afterward. Between posts, proactively like, comment on and follow other university-affiliated accounts so we stay visible inside the broader campus community. Thoughtful hashtags, location tags and short calls-to-action directing alumni to the sign-up link are expected in every piece.
Momentum matters, so I’d like simple monthly snapshots—follower growth, engagement rate and click-throughs to the registration page—to confirm we’re on track and to guide any tweaks you recommend. If a new platform or tactic (for example, cross-posting to Twitter) could accelerate results, feel free to suggest it; the goal is steady audience growth and fuller guest lists at each club gathering.
Bonus if you can also manage email sends for same content.
Your work revolves around two main content pillars: upbeat event promotions that drive registrations before the date and warm follow-up recaps that keep the conversation going afterward. Between posts, proactively like, comment on and follow other university-affiliated accounts so we stay visible inside the broader campus community. Thoughtful hashtags, location tags and short calls-to-action directing alumni to the sign-up link are expected in every piece.
Momentum matters, so I’d like simple monthly snapshots—follower growth, engagement rate and click-throughs to the registration page—to confirm we’re on track and to guide any tweaks you recommend. If a new platform or tactic (for example, cross-posting to Twitter) could accelerate results, feel free to suggest it; the goal is steady audience growth and fuller guest lists at each club gathering.
Bonus if you can also manage email sends for same content.