Configured the Snap Pixel events and create products catalog & correct google analytics set up on woocommerce store

1- The pixel is already installed, we require that certain events and parameters be passed back within the pixel code to run Dynamic Ads. When set up properly, specific events combined with their corresponding item_id passback will allow us to identify when a user takes an action on your website, so that we can serve up relevant content from the catalog.

To run Dynamic Ads, the following events must be configured in your pixel:

Event Type

Description

Example

Requirement

PURCHASE

Track Purchases

snaptr('track','PURCHASE')

Highly Recommended

ADD_CART

Track add to cart events of specific items

snaptr('track','ADD_CART')

Highly Recommended

VIEW_CONTENT

Track content view events

snaptr('track','VIEW_CONTENT')

Required if not tracking Page_View

PAGE_VIEW

Track webview pages

snaptr('track','PAGE_VIEW')

Required if not tracking View_Content


In order to match products on your website to products within your catalog, the above events also must passback item_id. At this time, we require either item_ids or item_category.

Event Parameter

Description

Value

Example

Requirement

item_ids

International Article
Number (EAN) when applicable,
or other product category identifier

List


snaptr('track','VIEW_CONTENT',
{'item_category':Shoes',item_ids':
['097man',16span']});


Item_ids can be used for Dynamic Ad Retargeting. If using this event parameter, required on Page_View or VIew_Content. Highly recommended on Add_Cart and Purchase. Item_ids must match the id field in the catalog.

item_category

Item or category

String


snaptr('track','VIEW_CONTENT', {'item_category':Shoes',item_ids':
['097man',16span']});


Item_category can be used for Dynamic Ad Retargeting. If using this event parameter, required on Page_View or VIew_Content.
Highly recommended on Add_Cart and Purchase. Item_Category id must match the item_group_id field in the catalog.

2- Look into google analytics set up in our woocommerce account and correct the mistakes and remove dublications