Brand Strategy
Budget: ₹37,500 – ₹75,000 INR
Brand Story - Marca Disati
Size Inclusive Fashion Apparel Brand & how Marca Disati could play a meaningful role in people's lives - kind of what Dove did with beauty stereotypes and shattering those.
Defines the brand and use a model like the brand key that covers the belief system/purpose of the brand, the personality, the value systems that drive it, the psychographic of the consumers etc.
Branded House (where Marca Disati is the brand, everything else is a descriptor) Marca Bold & Marca Z
Provocative and challenge fashion norms and create buzz around this.
Size Inclusive Fashion Apparel Brand & how Marca Disati could play a meaningful role in people's lives - kind of what Dove did with beauty stereotypes and shattering those.
Defines the brand and use a model like the brand key that covers the belief system/purpose of the brand, the personality, the value systems that drive it, the psychographic of the consumers etc.
Branded House (where Marca Disati is the brand, everything else is a descriptor) Marca Bold & Marca Z
Provocative and challenge fashion norms and create buzz around this.