Upsell Marketing Strategy Setup

My Shopify store is ready for a dedicated push on upselling, and I need a marketer who can set up a complete strategy—then launch it fast.

Here’s what I’m after:

• Map the customer journey and define the exact points where upsell, cross-sell, and post-purchase offers should fire.
• Build automated email/SMS flows (welcome, abandoned cart, upsell, post-purchase) inside Klaviyo or a similar platform, complete with copy, segmentation, and A/B tests.
• Launch retargeting campaigns on both Instagram and TikTok, pairing eye-catching short-form creatives with clear CTAs that drive shoppers back to their cart or to complementary products.
• Create a campaign calendar that includes discount windows, limited-time bundles, influencer tie-ins, and referral or loyalty hooks.

Acceptance criteria
– Flows live, tested, and sending from the correct segments.
– Ads approved by Meta & TikTok and spending at least one full day in learning mode without issues.
– Reporting dashboard showing open rates, CTR, ROAS, and AOV lift so I can track impact in real time.

I’ll provide brand assets, product angles, and access to the store and ad accounts. If you’ve lifted AOV for other Shopify stores, let’s talk results and timelines so we can get this rolling.