Shopify Visual Overhaul

I am a small eCommerce entrepreneur. I am considering hiring a professional with proven Shopify experience to improve the overall aesthetic of my current online store. The primary focus will be on a visual redesign (as needed), changes to the navigation system to conform with industry standards, and initial Social Media marketing strategies.

My current website is - www.1010christiangifts.com. This initial site was personally designed by me. Ideally, I would like to improve it, market it, and start generating initial product sales.

I prefer someone on the left coast of the USA (or Western USA) to ensure optimal communication in my time zone but open to any USA-based independent consultant.

Homepage Redesign:
- Visual overhauling of the homepage (as needed) to create an optimized aesthetic
- Navigation adjustments to enhance user experience and facilitate easy browsing
- Necessary tweaks to other pages to align with the homepage to maintain a consistent look and feel

Social Media Marketing:
- Leverage Instagram and Facebook
- Develop initial marketing campaigns based on target audience
- Enhance/optimize SEO
- Help jumpstart this new online business and enable strong brand awareness and sales

Ideal candidates should possess:
- Proven experience with Shopify and POD-based online stores
- Strong skills in visual design
- A deep understanding of e-commerce navigation strategies
- Familiarity with current design trends and best practices in ecommerce
- A deep understanding of Social Media marketing strategies
- Strong collaboration and communication skills