Shopify Storefront & Graphics

Building a full-featured Shopify storefront for selling physical products is the immediate goal. I need the complete online shop designed, configured, and styled to match a cohesive visual brand that you will also create.

Scope of work
• Craft distinctive brand assets—logo, color palette, typography, hero banners, product image templates, and promotional graphics—so every touchpoint feels unified.
• Set up a Shopify store from scratch: theme selection or lightweight custom theme, navigation, collections, product pages, cart, and a streamlined checkout.
• Configure essential Shopify apps for inventory, shipping, payments, taxes, analytics, and on-site marketing (upsells, reviews, abandoned-cart email).
• Optimize for mobile responsiveness, fast load speeds, and basic SEO (titles, meta descriptions, alt text).
• Launch support: connect domain, verify payment gateways, run test orders, and hand over clear documentation.

Acceptance criteria
– Brand visuals approved in PNG, SVG, and source formats.
– Store passes Shopify speed score “good” on both mobile and desktop.
– All core pages (home, collection, product, cart, checkout) render flawlessly on Chrome, Safari, Edge, and mobile browsers.
– End-to-end test order completes without errors.

Please outline your proposed timeline, preferred theme or design approach, and any past Shopify work that shows strong visual styling alongside solid storefront functionality.