Shopify Storefront Audit and Optimization

PROJECT: Website Optimization & Performance Audit
Client: Details shared in chat
Objective
Conduct a full post-launch audit and optimization of the Shopify storefront to ensure
performance, tracking accuracy, conversion readiness, compliance, and scalability prior
to increasing paid traffic.
Primary Focus
Prioritize improvements that directly impact:
● Conversion rate
● Page speed
● Tracking accuracy
● Compliance and brand trust
Scope of Work
1. Full Website Audit (Foundation Check)
Ensure site is technically sound and aligned with a single-product strategy
Tasks:
● Review site structure (single-product vs previous multi-product setup)
● Identify leftover elements (unused code, sections, apps)
● Validate navigation, links, and hierarchy
● Check for broken links or inconsistencies
● Ensure branding consistency across all pages
2. Performance & Speed Optimization
Improve load speed and mobile experience
Tasks:
● Run analysis such as PageSpeed and GTmetrix
● Identify render-blocking scripts
● Optimize images (size, format, lazy loading)
● Evaluate app impact on performance
● Remove unnecessary scripts/apps
● Improve Core Web Vitals (LCP, CLS, etc.)
3. Tracking & Analytics Validation
Ensure all tracking is accurate and reliable
Tasks:
● Verify:
○ GA4
○ Google Tag Manager (GTM)
● Validate event tracking:
○ Page View
○ Add to Cart
○ Initiate Checkout
○ Purchase
● Identify duplicate or missing tags
● Confirm proper attribution setup
4. Shopify & App Integrations Audit
Ensure all integrations are functional and optimized
Tasks:
● Validate:
○ Payment setup
○ Shipping configuration
○ Tax settings
● Review email flows (functionality and accuracy)
● Confirm channel integrations (Amazon, TikTok, etc.)
● Review backend for inefficiencies
5. Conversion Rate Optimization (CRO) Review
Maximize conversion on product page
Tasks:
● Evaluate:
○ Above-the-fold clarity
○ CTA placement
○ Product image hierarchy
○ Trust signals
● Identify friction points in the funnel
● Recommend improvements to:
○ Layout
○ Copy placement
○ Visual hierarchy
6. Mobile Optimization (Critical)
Ensure seamless mobile experience
Tasks:
● Test full user journey:
○ Landing → Product → Cart → Checkout
● Identify:
○ Spacing issues
○ Button visibility
○ Load delays
● Optimize for mobile UX
7. SEO & Indexing Check (Basic)
Ensure site is discoverable
Tasks:
● Verify metadata
● Review URL structure
● Submit sitemap to Google Search Console
● Check indexing status
● Identify duplicate content
8. Error & QA Testing
Catch issues before scaling traffic
Tasks:
● Test all CTAs and flows
● Validate checkout process
● Test discount codes
● Check console errors
● Verify transactional emails
9. Design & UX Improvements
Elevate brand perception
Tasks:
● Identify visual inconsistencies
● Recommend improvements to:
○ Layout
○ Structure
○ Branding consistency
10. Information & Compliance Audit (Critical)
Goal: Ensure all website content is compliant and aligned with regulatory and platform
guidelines
Tasks:
● Review all website copy for:
○ Medical or disease-related claims
○ Non-compliant or overly aggressive language
● Ensure proper use of:
○ Structure/function language (e.g., “supports,” “promotes”)
○ Avoidance of prohibited claims (e.g., “treats,” “cures,” “prevents”)
● Verify:
○ Asterisk (*) usage where applicable
○ FDA disclaimer visibility and placement
● Review:
○ Terms & Conditions
○ Privacy Policy
○ Shipping & Return Policies
○ FAQ content
● Ensure consistency across:
○ Website messaging
○ Product claims
○ Brand tone
● Flag risks and recommend revisions
Deliverables
● Full audit report with findings
● List of fixes implemented
● List of recommended improvements
Each item should be categorized by priority:

High (conversion/tracking/compliance impact)
●
Medium (UX improvements)
●
Low (enhancements)
Execution Expectation
This project includes:
● Audit + recommendations
● Implementation of agreed-upon fixes
● Collaboration on design improvements (subject to approval)
Additional Notes
If additional opportunities are identified to improve performance, conversion, or user experience
beyond this scope, please include recommendations.