Shopify Store Redesign: NOXAL Skincare
Budget: $250 – $750 CAD
Revamp Existing Shopify Skincare Brand (NOXAL) – Product Page, Homepage, Brand UI + Quiz Funnel
Description
I run a skincare brand called NOXAL on Shopify. I already have a working store and a detailed product page for my Copper Peptide Serum, but the design and branding don’t yet look like a “real” clean, luxury, medical‑vibe skincare brand.
I’m looking for someone who can take over the design and front‑end side, refine what I’ve built, and make the whole experience feel premium, cohesive, and conversion‑focused.
This is not a brand‑new build. Functionality is mostly in place. I need a designer/developer who can:
Clean up and improve my existing product page layout and styling
Design and build a professional, on‑brand homepage
Design simple but polished “About” and “How It Works” pages
Create an interactive quiz / bridge page that recommends one of three bundles
Create all needed images (product / lifestyle / UI visuals) using AI + Photoshop or similar tools
Work within and improve my current custom code and theme setup (not start from scratch)
Brand & Target
Brand: NOXAL – copper peptide–focused skincare
Vibe: clean luxury + clinical / medical but with a softer, rounded UI (I like rounded cards and containers, not harsh boxy layouts)
Colors: Stay within a blue / black / white palette. You can refine shades and accents, but don’t go wild with new colors.
Audience:
Men and women
Teens and 20s with hormonal acne / breakouts
30s+ for tightening / anti‑aging and preserving youthful skin
Goal: Make the site feel like a legitimate, modern skincare brand, not a dropshipping or “one‑product” store.
Scope of Work
1. Product Page (Copper Peptide Serum)
Keep current core functionality (bundles, reviews, guarantee, etc.).
Improve design and layout:
Refine spacing, typography, rounded cards, and overall visual hierarchy.
Make it feel like a premium clinical skincare brand while staying soft and modern.
Optimize for conversion:
You can rewrite or improve copy where needed (headlines, benefit bullets, microcopy) to build trust and improve conversions.
Keep the same general offer logic (bundles, social proof, guarantee), but make it clearer and more persuasive.
Clean up or refactor my existing custom code where needed for a cleaner front end.
2. Homepage
Design and build a homepage that makes NOXAL feel like an official skincare brand.
Must include (at minimum):
Hero section
Strong, conversion‑focused headline and subheadline.
CTA.
High‑quality hero image you create (product/lifestyle/medical‑vibe but clean).
“Build your personalized routine” section
Section below hero with 3 product cards (for a 3‑product routine concept).
A prominent card/box with copy along the lines of:
“Build a routine that actually works”
“Choose any 3 full‑size essentials, save 30%”
Clear CTA button in that card that links to a products page / routine builder page (not just the main product page).
Horizontal product scroller
Right‑to‑left (or horizontal) scroll section with:
Product image
Product name
Price + compare‑at price
Review stars / count
Overall feel: official, polished, like larger skincare brands.
Additional sections you think will help conversions and brand feel, for example:
Why NOXAL / key benefits
Before/after strip
Short review highlight
Short “About NOXAL” strip
You have creative freedom here as long as it stays on‑brand (clean, clinical, rounded UI, blue/black/white).
3. About Page
Simple, clean, professional About NOXAL page.
Should look like a real skincare brand’s About page:
Who we are, what we stand for (quality, formulation, science‑driven).
Clean layout, nice use of white space, a few visuals you create.
I can provide key points; you can structure and improve copy for clarity and trust.
4. “How It Works” Page
A concise but detailed page explaining:
How the product works (copper peptides, routine, expected results).
How to use it (regimen guidance).
Needs to feel interactive / trustworthy:
Use UI elements like cards, icons, small diagrams, maybe a simple timeline or step‑by‑step.
This page should help build trust with cold traffic and people coming from ads or the quiz.
5. Quiz “Bridge Page” (Funnel)
I want a quiz page to warm up cold traffic and recommend a bundle.
Simple, interactive quiz that asks visitors a series of questions (skin concerns, age, goals, etc.).
At the end, it should recommend one of three bundles based on answers.
Ideally built so answers can be connected to an AI assistant or backend logic to choose the right bundle (if you can only set up the front end + mapping logic for now, that’s fine; we can hook up AI later).
The goal is to make this feel like a personalized routine finder, not a gimmick.
You should propose how you’d implement this in Shopify (e.g., custom page + JS, app suggestion, etc.), but keep it as lightweight as possible.
Images & Assets
You must be able to create and edit images yourself:
Product renders / mockups
Hero images
Section illustrations / UI visuals
Use AI tools + Photoshop (or similar) to achieve a high‑end look.
Keep everything consistent with the NOXAL brand:
Blue / black / white
Clean, clinical, soft, rounded UI
No cheesy stock models or over‑the‑top “beauty influencer” aesthetics.
Tech / Theme / Code
Store is on Shopify with a theme that already has some custom code from me.
Requirements:
Work within the existing theme, but you can create custom sections, CSS, and JS as needed.
You must be comfortable reading and cleaning up existing custom code where necessary.
Focus on design/layout, but:
If load speeds are bad or your changes hurt performance, you must optimize images and layout so performance is acceptable.
No heavy page builders unless you have a strong reason and I approve it.
Copywriting
I want you to write and/or optimize copy across:
Homepage sections
Product page key areas (headlines, benefits, microcopy)
About page and How It Works page structure
Quiz intro / questions / result descriptions
All copy should be:
Conversion‑focused
Clear, trustworthy, and aligned to a clinical / clean luxury voice
Budget, Timeline & Priority
Budget: ~$400 CAD total (open to strong proposals slightly above if you clearly explain the value).
Timeline: AS FAST AS POSSIBLE.
Only apply if you can make this your top and main priority until it’s done.
I’m expecting something like 1–3 weeks max with active communication.
Revisions: Expect 1–3 rounds of tweaks after first delivery as we dial in the details.
What to Include in Your Proposal
Please only apply if you read this full brief.
In your proposal, include:
Links to 2–4 Shopify stores you’ve worked on, preferably:
Skincare / beauty / cosmetics
Or at least clean, modern, minimal brands
A short explanation of:
How you would improve my existing product page (high level)
How you would structure the homepage to feel like a real skincare brand
Confirmation that you can:
Create and edit images using AI + Photoshop or similar
Work with and improve existing custom code
Start immediately and treat this as a top‑priority project
Your estimated timeline and fixed price for the full scope.
Description
I run a skincare brand called NOXAL on Shopify. I already have a working store and a detailed product page for my Copper Peptide Serum, but the design and branding don’t yet look like a “real” clean, luxury, medical‑vibe skincare brand.
I’m looking for someone who can take over the design and front‑end side, refine what I’ve built, and make the whole experience feel premium, cohesive, and conversion‑focused.
This is not a brand‑new build. Functionality is mostly in place. I need a designer/developer who can:
Clean up and improve my existing product page layout and styling
Design and build a professional, on‑brand homepage
Design simple but polished “About” and “How It Works” pages
Create an interactive quiz / bridge page that recommends one of three bundles
Create all needed images (product / lifestyle / UI visuals) using AI + Photoshop or similar tools
Work within and improve my current custom code and theme setup (not start from scratch)
Brand & Target
Brand: NOXAL – copper peptide–focused skincare
Vibe: clean luxury + clinical / medical but with a softer, rounded UI (I like rounded cards and containers, not harsh boxy layouts)
Colors: Stay within a blue / black / white palette. You can refine shades and accents, but don’t go wild with new colors.
Audience:
Men and women
Teens and 20s with hormonal acne / breakouts
30s+ for tightening / anti‑aging and preserving youthful skin
Goal: Make the site feel like a legitimate, modern skincare brand, not a dropshipping or “one‑product” store.
Scope of Work
1. Product Page (Copper Peptide Serum)
Keep current core functionality (bundles, reviews, guarantee, etc.).
Improve design and layout:
Refine spacing, typography, rounded cards, and overall visual hierarchy.
Make it feel like a premium clinical skincare brand while staying soft and modern.
Optimize for conversion:
You can rewrite or improve copy where needed (headlines, benefit bullets, microcopy) to build trust and improve conversions.
Keep the same general offer logic (bundles, social proof, guarantee), but make it clearer and more persuasive.
Clean up or refactor my existing custom code where needed for a cleaner front end.
2. Homepage
Design and build a homepage that makes NOXAL feel like an official skincare brand.
Must include (at minimum):
Hero section
Strong, conversion‑focused headline and subheadline.
CTA.
High‑quality hero image you create (product/lifestyle/medical‑vibe but clean).
“Build your personalized routine” section
Section below hero with 3 product cards (for a 3‑product routine concept).
A prominent card/box with copy along the lines of:
“Build a routine that actually works”
“Choose any 3 full‑size essentials, save 30%”
Clear CTA button in that card that links to a products page / routine builder page (not just the main product page).
Horizontal product scroller
Right‑to‑left (or horizontal) scroll section with:
Product image
Product name
Price + compare‑at price
Review stars / count
Overall feel: official, polished, like larger skincare brands.
Additional sections you think will help conversions and brand feel, for example:
Why NOXAL / key benefits
Before/after strip
Short review highlight
Short “About NOXAL” strip
You have creative freedom here as long as it stays on‑brand (clean, clinical, rounded UI, blue/black/white).
3. About Page
Simple, clean, professional About NOXAL page.
Should look like a real skincare brand’s About page:
Who we are, what we stand for (quality, formulation, science‑driven).
Clean layout, nice use of white space, a few visuals you create.
I can provide key points; you can structure and improve copy for clarity and trust.
4. “How It Works” Page
A concise but detailed page explaining:
How the product works (copper peptides, routine, expected results).
How to use it (regimen guidance).
Needs to feel interactive / trustworthy:
Use UI elements like cards, icons, small diagrams, maybe a simple timeline or step‑by‑step.
This page should help build trust with cold traffic and people coming from ads or the quiz.
5. Quiz “Bridge Page” (Funnel)
I want a quiz page to warm up cold traffic and recommend a bundle.
Simple, interactive quiz that asks visitors a series of questions (skin concerns, age, goals, etc.).
At the end, it should recommend one of three bundles based on answers.
Ideally built so answers can be connected to an AI assistant or backend logic to choose the right bundle (if you can only set up the front end + mapping logic for now, that’s fine; we can hook up AI later).
The goal is to make this feel like a personalized routine finder, not a gimmick.
You should propose how you’d implement this in Shopify (e.g., custom page + JS, app suggestion, etc.), but keep it as lightweight as possible.
Images & Assets
You must be able to create and edit images yourself:
Product renders / mockups
Hero images
Section illustrations / UI visuals
Use AI tools + Photoshop (or similar) to achieve a high‑end look.
Keep everything consistent with the NOXAL brand:
Blue / black / white
Clean, clinical, soft, rounded UI
No cheesy stock models or over‑the‑top “beauty influencer” aesthetics.
Tech / Theme / Code
Store is on Shopify with a theme that already has some custom code from me.
Requirements:
Work within the existing theme, but you can create custom sections, CSS, and JS as needed.
You must be comfortable reading and cleaning up existing custom code where necessary.
Focus on design/layout, but:
If load speeds are bad or your changes hurt performance, you must optimize images and layout so performance is acceptable.
No heavy page builders unless you have a strong reason and I approve it.
Copywriting
I want you to write and/or optimize copy across:
Homepage sections
Product page key areas (headlines, benefits, microcopy)
About page and How It Works page structure
Quiz intro / questions / result descriptions
All copy should be:
Conversion‑focused
Clear, trustworthy, and aligned to a clinical / clean luxury voice
Budget, Timeline & Priority
Budget: ~$400 CAD total (open to strong proposals slightly above if you clearly explain the value).
Timeline: AS FAST AS POSSIBLE.
Only apply if you can make this your top and main priority until it’s done.
I’m expecting something like 1–3 weeks max with active communication.
Revisions: Expect 1–3 rounds of tweaks after first delivery as we dial in the details.
What to Include in Your Proposal
Please only apply if you read this full brief.
In your proposal, include:
Links to 2–4 Shopify stores you’ve worked on, preferably:
Skincare / beauty / cosmetics
Or at least clean, modern, minimal brands
A short explanation of:
How you would improve my existing product page (high level)
How you would structure the homepage to feel like a real skincare brand
Confirmation that you can:
Create and edit images using AI + Photoshop or similar
Work with and improve existing custom code
Start immediately and treat this as a top‑priority project
Your estimated timeline and fixed price for the full scope.