Shopify Store Rebuild & Optimization

I’m ready to give my Shopify presence a fresh start—from the theme up—so the entire storefront feels new, performs faster, and converts better. The end result should be a fully functioning e-commerce site that showcases our physical products in well-structured collections, features persuasive copy and imagery, and follows on-page SEO best practices (meta titles, descriptions, schema, alt text, and speed optimizations).

Once the store is rebuilt I also need the initial catalog uploaded, variants configured, shipping rates checked, and automated email flows connected. After launch, I’m looking for someone who can put basic ads in motion (Facebook / Instagram and Google) and build an SEO foundation that gives the site a fighting chance to rank without paid traffic alone.

Deliverables
• New Shopify theme installed, customized, and mobile-tested
• Product listings (images, descriptions, variants, tags, collections) imported and verified
• Core pages rebuilt or created (Home, About, Contact, Policies, FAQ)
• On-page SEO applied across the site and submitted to Google Search Console
• Pixel, Google Analytics, and conversion tracking configured
• Starter ad campaigns structured and set live with clear naming and basic audiences
• A short hand-off document or video walkthrough so I can manage day-to-day tasks

You’ll have access to the current store, brand assets, and product details right away. I’m open to theme and app suggestions as long as any added cost is called out before we proceed. Looking forward to seeing how you would approach the rebuild and what similar Shopify projects you’ve completed recently.