Shopify Store Overhaul and SEO Optimization
Budget: $15 – $25 AUD
Objective: Improve the store’s search visibility, user experience and conversion rate by implementing SEO best practices, redesigning the site’s structure and theme, and rewriting product content.
Scope of work:
SEO Audit & Implementation
Audit current SEO settings (meta titles, descriptions, slugs, structured data, image alt text).
Shorten and optimize product titles and URLs. Write custom meta titles and meta descriptions for all pages.
Create collections (e.g., T‑shirts, Bags, Art Prints) and restructure navigation. Ensure all collections and products are linked from the main menu.
Add descriptive alt text and appropriate file names to all images; compress and resize images for faster loading.
Ensure the theme outputs valid structured data (JSON‑LD) for products (price, availability, review schema). If missing, implement via code or app.
Submit the sitemap to Google Search Console and set up analytics (Google Analytics and Facebook Pixel). Provide guidance on monitoring SEO performance.
Develop a basic link‑building plan (guest posts, outreach to local tourism/art sites) and a content plan (blog topics like Magnetic Island wildlife, art inspiration) for internal linking.
Theme & UX Improvements
Evaluate whether to customize the existing theme or migrate to a modern, conversion‑optimised theme. Ensure it is fully responsive and mobile‑first.
Redesign the homepage hero section: use a lighter or dark‑overlay hero image, craft a clear headline and sub‑headline, and create a prominent CTA button.
Expand the header navigation to include links to collections, About Us, Contact/FAQ, Blog, and Policies.
Create new pages: About Us (brand story), FAQ (shipping, sizing, returns), and possibly a Lookbook or Gallery.
Add customer‑review functionality (install and configure a reviews app). Display star ratings on product pages and collection listings.
Enhance product pages: add lifestyle images, colour swatches, zoom functionality, and clearly labelled size charts. Position Add‑to‑Cart and “Buy Now” buttons prominently.
Streamline the checkout flow: enable guest checkout, integrate multiple payment gateways (Shop Pay, PayPal, Apple Pay, Google Pay), and implement abandoned cart recovery emails.
Improve trust signals: display accepted payment icons, security badges, shipping/return policy links near the add‑to‑cart area, and include social media icons.
Copywriting & Content
Rewrite all product descriptions following Shopify’s best‑practice guidelines
shopify.com
shopify.com
. Focus on storytelling, benefits, sensory language and scannable formatting (headings, short paragraphs, bullet lists).
Ensure each description targets relevant keywords naturally without keyword stuffing
shopify.com
. Provide details on materials, fit, care and manufacturing process.
Write an engaging About Us page that explains the inspiration behind Magnetic Island Prints and highlights sustainability or local connections.
Draft an FAQ section answering common questions (shipping times, returns, sizing, care). Include any needed policy pages (shipping, returns, privacy).
Create a small content plan for future blog posts to attract organic traffic and link internally to products and collections.
Deliverables:
Updated Shopify theme settings or new theme installation.
Revised navigation menu with collections and new pages.
Optimized product titles, slugs, meta data and alt text.
Improved product pages with new descriptions, images, size charts and review section.
Configured analytics (Google Search Console and Google Analytics) and submission of sitemap.
Documentation summarizing changes, SEO best practices, and a content strategy outline.
https://magneticislandprints.myshopify.com
Desired skills:
Experience with Shopify theme customization and Liquid programming.
Knowledge of on‑page and technical SEO for Shopify stores.
Strong copywriting skills, especially product descriptions that convert.
Familiarity with image optimisation, structured data and review apps.
Ability to provide post‑implementation support and training.
Timeframe:
Please include a projected timeline for completion (likely 2‑4 weeks depending on scope) and a fixed price or hourly estimate. Be prepared to provide examples of previous Shopify optimization projects.
Scope of work:
SEO Audit & Implementation
Audit current SEO settings (meta titles, descriptions, slugs, structured data, image alt text).
Shorten and optimize product titles and URLs. Write custom meta titles and meta descriptions for all pages.
Create collections (e.g., T‑shirts, Bags, Art Prints) and restructure navigation. Ensure all collections and products are linked from the main menu.
Add descriptive alt text and appropriate file names to all images; compress and resize images for faster loading.
Ensure the theme outputs valid structured data (JSON‑LD) for products (price, availability, review schema). If missing, implement via code or app.
Submit the sitemap to Google Search Console and set up analytics (Google Analytics and Facebook Pixel). Provide guidance on monitoring SEO performance.
Develop a basic link‑building plan (guest posts, outreach to local tourism/art sites) and a content plan (blog topics like Magnetic Island wildlife, art inspiration) for internal linking.
Theme & UX Improvements
Evaluate whether to customize the existing theme or migrate to a modern, conversion‑optimised theme. Ensure it is fully responsive and mobile‑first.
Redesign the homepage hero section: use a lighter or dark‑overlay hero image, craft a clear headline and sub‑headline, and create a prominent CTA button.
Expand the header navigation to include links to collections, About Us, Contact/FAQ, Blog, and Policies.
Create new pages: About Us (brand story), FAQ (shipping, sizing, returns), and possibly a Lookbook or Gallery.
Add customer‑review functionality (install and configure a reviews app). Display star ratings on product pages and collection listings.
Enhance product pages: add lifestyle images, colour swatches, zoom functionality, and clearly labelled size charts. Position Add‑to‑Cart and “Buy Now” buttons prominently.
Streamline the checkout flow: enable guest checkout, integrate multiple payment gateways (Shop Pay, PayPal, Apple Pay, Google Pay), and implement abandoned cart recovery emails.
Improve trust signals: display accepted payment icons, security badges, shipping/return policy links near the add‑to‑cart area, and include social media icons.
Copywriting & Content
Rewrite all product descriptions following Shopify’s best‑practice guidelines
shopify.com
shopify.com
. Focus on storytelling, benefits, sensory language and scannable formatting (headings, short paragraphs, bullet lists).
Ensure each description targets relevant keywords naturally without keyword stuffing
shopify.com
. Provide details on materials, fit, care and manufacturing process.
Write an engaging About Us page that explains the inspiration behind Magnetic Island Prints and highlights sustainability or local connections.
Draft an FAQ section answering common questions (shipping times, returns, sizing, care). Include any needed policy pages (shipping, returns, privacy).
Create a small content plan for future blog posts to attract organic traffic and link internally to products and collections.
Deliverables:
Updated Shopify theme settings or new theme installation.
Revised navigation menu with collections and new pages.
Optimized product titles, slugs, meta data and alt text.
Improved product pages with new descriptions, images, size charts and review section.
Configured analytics (Google Search Console and Google Analytics) and submission of sitemap.
Documentation summarizing changes, SEO best practices, and a content strategy outline.
https://magneticislandprints.myshopify.com
Desired skills:
Experience with Shopify theme customization and Liquid programming.
Knowledge of on‑page and technical SEO for Shopify stores.
Strong copywriting skills, especially product descriptions that convert.
Familiarity with image optimisation, structured data and review apps.
Ability to provide post‑implementation support and training.
Timeframe:
Please include a projected timeline for completion (likely 2‑4 weeks depending on scope) and a fixed price or hourly estimate. Be prepared to provide examples of previous Shopify optimization projects.