Shopify Sales Strategy Audit

I’ve taken my Shopify store as far as I can on my own and I’m ready for fresh, expert eyes. My main concern is marketing: the site is live, products are loaded, and I’ve begun some basic search-engine optimisation, but sales are still sporadic.

Here’s what I need from you. First, give the store a thorough once-over from a marketing perspective—point out anything that could be blocking conversions or traffic growth. Second, map out the next moves I should make beyond SEO, particularly in channels I haven’t touched yet such as social media and email. I’m looking for practical, step-by-step guidance rather than generic advice.

Deliverables
• A concise audit summarising current strengths, missed opportunities, and any quick wins
• A prioritised action plan detailing which marketing tactics to tackle first, why they matter, and how to execute them (tools, estimated effort, expected impact)
• Clear metrics I can track to confirm progress once changes are in place

If you’ve successfully scaled other Shopify stores by combining SEO with high-impact marketing campaigns, I’d love to see how you’d approach mine.