Shopify SEO Structure Overhaul

Job ID: 40437585

Budget: €30 – €250 EUR

My Shopify store focuses on Korean skincare and I want it to surface at the very top of Google for every relevant search. While a complete SEO strategy is welcome, the first milestone must centre on improving the overall site structure—navigation, URL hierarchy, internal linking and collection logic—so Google can crawl and rank my pages more effectively.

What I need you to do
1. Carry out a quick technical and on-page audit to spot structural bottlenecks.
2. Redesign the store architecture so product, collection and blog pages are logically grouped and no page sits more than three clicks away from the homepage.
3. Refine metadata, breadcrumbs and schema so they align with chosen keyword clusters.
4. Deliver a concise action report that I can track inside Shopify and Google Search Console.

Acceptance criteria
• Improved crawlability confirmed via Search Console coverage reports.
• Key pages gain rich snippets where schema is applied.
• A clear before-and-after hierarchy map is provided.

When you reply, focus on your experience tackling similar Shopify SEO projects—especially ones where structural fixes led to noticeable ranking or revenue lifts. Links or snapshots of past results are welcome, but I’m most interested in understanding the approach you would take for my niche.