Shopify SEO & 100 Backlinks

I run a Shopify store with 40-50 products and want to push our Google rankings higher through a balanced mix of on-page optimisation and an off-page backlink campaign.

On-page work
• Audit every template and each product page, then fix titles, meta descriptions, H-tags, internal links, image alt text, structured data, and any speed or mobile issues you uncover.
• Optimise 40–50 product listings individually, drawing on keyword research you will conduct (I don’t have a list yet).

Off-page work
• Build 100 quality, white-hat backlinks over the course of the project. A mix of contextual guest posts, niche-relevant directories, and other authority sources is fine as long as the links are do-follow and come from genuinely relevant sites.
• Provide a live spreadsheet so I can track domain, DA/DR, anchor text, and landing URL for every link you place.

Primary objective
My single biggest goal is to improve search-engine rankings on Google; other engines are secondary.

Deliverables
1. Keyword research report covering primary and secondary terms for all products.
2. Completed on-page fixes (with before/after notes or a changelog).
3. Backlink sheet showing all 100 placements and metrics.
4. Final summary explaining ranking gains, next steps, and any technical recommendations.

Please outline your timeline, the tools you prefer (e.g., Ahrefs, SEMrush, Screaming Frog), and any past Shopify SEO results you can share.