UX/UI Shopify Redesign for farbenbote.de

Shopify Redesign for farbenbote.de (Empire theme) — Homepage, Collections, PDP

Project Overview

We operate farbenbote.de, a Shopify store. The site has become overly customized and cluttered. We want a clean, modern rebuild of the homepage, collection (product group) pages, and product detail pages.
Keep our brand colors and logo; everything else can be redesigned.

Note: We currently promote a red “Fassadendämmung” lead form. This should be removed/ignored in the new homepage.

We’re using the Empire theme and are open to expert recommendations on optimizing it (or proposing a justified alternative).

Scope of Work
• UX/UI redesign from scratch for Homepage, Collections, and Product Detail Pages (mobile-first).
• Navigation & IA overhaul: significantly improve the main menu, hierarchy, and findability.
• Empire theme customization (Online Store 2.0 sections/blocks, templates, metafields).
• Performance & accessibility best practices (lean apps, clean code, Core Web Vitals friendly).
• Content handling: migrate essentials (copy/images) and provide placeholders where needed.
• QA & testing across major devices and browsers.

Deliverables
• Wireframes + high-fidelity designs (Figma or similar).
• Navigation/menu proposal with improved structure.
• Implemented theme in a Shopify duplicate/dev theme ready for launch.
• Mini style guide (keeping our colors & logo) with typography and key components.
• Testing checklist & change log.

Constraints
• Do keep: our existing brand colors and logo.
• Do not include: the red façade insulation lead form.

What We’re Looking For
• A long-term UX/UI partner with strong Shopify experience (Empire theme a plus).
• Proven e-commerce UX results; DIY/paints/building materials experience is a bonus.
• Solid grasp of Online Store 2.0, performance, accessibility, and CRO.

Please Include in Your Proposal
• 3–5 live Shopify examples (before/after if available).
• A brief approach & timeline (audit → IA → wireframes → design → build → QA).
• Fixed-price quote for this scope + what’s included, and your hourly rate for ongoing work.
• The tools you use (Figma, Jira/Asana, Git, etc.).
• Any recommendations for the Empire theme vs. alternatives.

Budget: Please propose.
Start: As soon as possible.
Language: English (German skills are a plus).

We’re aiming for a polished, fast, and conversion-focused relaunch—and a partner to support our larger backlog after this project.