Shopify Prestige theme customization Luxury Shopify website developer Premium Shopify theme expert

PROJECT BRIEF – LUXURY SHOPIFY WEBSITE (PRESTIGE THEME)

1) PROJECT OVERVIEW

We are building a luxury lab-grown diamond jewelry brand for the UK & international market.

The website must feel:

Premium

Minimal

Trustworthy

Fast-loading

Platform: Shopify
Theme: Prestige (official Shopify Theme Store)
Theme Status: Will be purchased by us
Budget: ₹60,000 – ₹70,000
Timeline: 15–20 days

2) PROJECT OBJECTIVE

Create a high-end luxury storefront

Strong first impression (hero section)

Clean product presentation

Mobile-first experience

Future-ready for headless upgrade

3) DESIGN & UI GUIDELINES

Minimal color palette (black / ivory / champagne gold)

Large white space

Premium serif + clean sans-serif fonts

No over-animations

Smooth hover effects only

Luxury reference brands reminder:
VRAI, Cartier-style restraint (not flashy)

4) HOMEPAGE STRUCTURE (MANDATORY)

Hero section (brand story, not discount-focused)

Featured collections

Why Lab-Grown Diamonds (ethical, modern)

Trust & certifications (IGI / Secure checkout)

Bestseller products

Brand philosophy / craftsmanship

Newsletter signup

Minimal luxury footer

5) PRODUCT PAGE REQUIREMENTS

High-resolution image zoom

Clean price & variant display

Minimal specs layout

Certification & trust badges

Clear CTA (Add to Cart / Book Appointment)

Mobile optimized

6) REQUIRED PAGES

About Us

Contact Us

FAQ

Shipping & Returns

Privacy Policy

Terms & Conditions

(Content will be provided)

7) PERFORMANCE & SEO REQUIREMENTS

PageSpeed score 80+

Image optimization (WebP)

Mobile-first optimization

SEO basics:

Meta titles

Meta descriptions

Clean URLs

8) TECHNICAL REQUIREMENTS (STRICT)

No page builders

No unnecessary apps

Clean, documented customization

Theme must remain upgrade-safe

Shopify best practices only

90) WHAT NOT TO DO

- No heavy animations
- No cheap fonts
- No third-party page builders
- No cluttered layouts

10) DELIVERABLES

Fully functional Shopify store

Desktop + mobile optimized

Ready for ads & traffic

7 days post-launch support

11) PAYMENT MILESTONES

30% advance

40% after homepage approval

30% after final delivery