Shopify On-Page SEO & Management

My Shopify store already has a solid product range; what it needs now is rigorous, ongoing care so every page converts and ranks. The day-to-day work centres on two fronts:

1) Product & Collection Maintenance
– Rewrite titles, meta descriptions, image alt text and tags so each listing is search-friendly and perfectly matched to the catalogue structure.
– Create, edit and arrange collections that feel natural to shoppers while supporting internal linking for SEO.

2) On-Page SEO Campaigns
– Audit product and collection pages, apply keyword research, and roll out schema, canonical tags and other on-page elements that lift organic visibility.
– Track ranking movements and compile concise performance reports so we can see wins and spot issues early.

Alongside this, I want the store experience itself kept sharp: upload new banners, refresh the homepage for seasonal launches, fine-tune installed apps (reviews, email pop-ups, upsell tools) and keep the layout quick to load and mobile-first.

Every promotional push—festivals, flash offers, new product drops—should be woven into the site structure with smart internal links, updated copy and eye-catching visuals rather than relying solely on ads. Data from Google Analytics and Search Console then feeds back into the next round of optimisations.

Deliverables each month
• Updated product titles, descriptions, alt tags and metafields
• New or reorganised collections where needed
• Implemented on-page SEO fixes and documented results
• Refreshed homepage banner or theme section when a campaign goes live
• Summary report covering traffic, rankings and on-site engagement

If a task falls under store management or on-page SEO, it belongs on this checklist; everything else can be discussed case by case so we stay focused on measurable growth.