Shopify MVP Store Build – Blackstone Grills

Scope of Work

Theme & Setup
• Install and configure Dawn theme.
• Apply brand colors (white, black, deep red #C1121F).
• Configure navigation (Home, Shop, About, Contact, Policies).

Homepage (per wireframe)
• Hero section with headline, sub-headline, CTA.
• Trust bar (4 icons: Free Shipping, 30-Day Returns, Financing, Support).
• 3 category tiles (Griddles, Outdoor Kitchens, Accessories).
• Testimonials block with reviews.
• Financing banner.
• Best Sellers row (3–4 products).
• Footer: policies, contact, payment icons, trust badges.

Collections Page
• Breadcrumbs + title.
• Filters (price, brand, size) and sort options.
• Product grid (3 per row): image hover, title, price, reviews, add-to-cart button.
• CRO trust reminder row at bottom.

Product Page
• Large product image carousel.
• Product title, price, reviews.
• Sticky Add-to-Cart button.
• Financing note (“From $99/month with Klarna”).
• Trust badges row (shipping, returns, secure checkout).
• Tabs: Description, Specifications, Shipping & Returns, Reviews.
• Upsell section: “Complete Your Outdoor Kitchen” (3 accessories).

Policies & Legal Pages
• Refund Policy (30-day).
• Shipping Policy (free shipping, 3–7 days).
• Privacy Policy (Shopify template).
• Terms of Service.

Apps & Integrations
• Reviews (Judge.me or Stamped.io).
• Exit-intent popup with offer.
• Email/SMS (Klaviyo or equivalent).
• GA4 + Meta Pixel + TikTok Pixel.
• Financing option display (Shop Pay / Klarna).

Testing & Delivery
• Mobile-first responsive build.
• Speed check (basic optimization).
• Theme ZIP exported + documentation for edits.
• Site must be bug-free and ad-ready.

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Requirements
• Proven Shopify experience with CRO-focused stores (send 2–3 live examples).
• Ability to deliver a complete, functional store in 1 day.
• Strong grasp of CRO basics: sticky ATC, reviews, trust badges, urgency/financing display.
• Fluent English and reliable communication during project hours.

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Deliverables
• Live Shopify store configured per wireframe.
• Theme ZIP file for backup/export.
• Documentation on how to edit homepage, products, and collections.
• Apps installed and configured (reviews, popup, email, tracking).
• Store fully ready to run ads.

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How to Apply
• Share 2–3 Shopify builds you’ve completed (preferably high-ticket or CRO-focused).
• Confirm you can deliver in 1 day (8–12 hours).
• Provide your fixed project quote within $600