Shopify Hydrogen Site Refactor – UI Preserved, Issues Fixed

The current storefront of my website (family-owned Swiss watchmaking brand) already reflects the brand’s visual identity, but was developed in a wrong way, causing slow performance, broken integrations and frustrating usability quirks. I want an experienced UI/UX frontend developer who truly knows headless Shopify to rebuild the website exactly as it looks today—same graphics, same layout—while solving every pain point.

What has to change
• Caching & performance: the current site suffers from cache invalidation issues, making updates slow to propagate. We also suspect broader performance degradation due to multiple JavaScript errors that must be identified and resolved.

• Tracking & analytics: GA4 tracking is currently unreliable due to incorrect server-side configurations, specifically related to Content Security Policy (CSP). The setup needs to be reviewed and fixed to ensure accurate, compliant tracking.

• Forms & CRM: existing Mailchimp forms are hard-coded in the frontend and must be fully replaced with proper HubSpot CRM form integrations, implemented cleanly and consistently across the site.

Must-have expertise
– Proven work on Hydrogen (or equivalent React/Remix headless) and clear understanding of its SEO, routing and performance caveats
– Shopify Storefront API integration
– Storyblok CMS integration
– Hubspot CRM forms integration
– Conversion-driven design thinking

I’m ready to share the current URL, analytics findings and user feedback the moment we start.