Shopify Google Merchant Centre Feed Optimisation
Budget: $10 – $30 AUD
My Shopify catalogue is already connected to Google Merchant Center, yet my best-selling products are not appearing as prominently as they should. I want the feed fine-tuned so these top performers gain maximum visibility across Shopping ads and free listings.
The immediate focus is on rewriting and structuring product titles and descriptions so they align with Google’s ranking signals and common search intent, while still reflecting our brand voice. No imagery or category remapping is needed right now; the copy inside the feed is what’s holding us back.
Here’s what I need from you:
• Audit the current Merchant Center diagnostics and performance reports to pinpoint where wording, attributes, or policy compliance is hurting impression share.
• Optimise titles and long descriptions for the entire best-seller subset, weaving high-value keywords naturally and making sure character limits, structured data and attribute guidelines are met.
• Push the refreshed feed live through the Shopify Google channel, then verify that all items are approved with no warnings.
• Provide a quick recap of the changes, before-and-after examples for a few products, and simple next-step recommendations I can apply to other ranges later.
Tools at your disposal will be Google Merchant Center, the Content API or feed app in Shopify, and any keyword research resources you prefer. If you have a proven record of lifting Shopping visibility through smart feed copywriting, this should be a smooth engagement.
The immediate focus is on rewriting and structuring product titles and descriptions so they align with Google’s ranking signals and common search intent, while still reflecting our brand voice. No imagery or category remapping is needed right now; the copy inside the feed is what’s holding us back.
Here’s what I need from you:
• Audit the current Merchant Center diagnostics and performance reports to pinpoint where wording, attributes, or policy compliance is hurting impression share.
• Optimise titles and long descriptions for the entire best-seller subset, weaving high-value keywords naturally and making sure character limits, structured data and attribute guidelines are met.
• Push the refreshed feed live through the Shopify Google channel, then verify that all items are approved with no warnings.
• Provide a quick recap of the changes, before-and-after examples for a few products, and simple next-step recommendations I can apply to other ranges later.
Tools at your disposal will be Google Merchant Center, the Content API or feed app in Shopify, and any keyword research resources you prefer. If you have a proven record of lifting Shopping visibility through smart feed copywriting, this should be a smooth engagement.