Sales-Focused Shopify Store Design

My new Shopify storefront is installed but still wearing its default theme. I want it transformed into a clean, conversion-driven shop that makes buying physical products effortless. Boosting sales is the sole metric of success, so every design choice—from colour palette to checkout flow—should push visitors toward the “Buy” button.

I don’t have a rigid theme requirement; feel free to recommend or customise any theme that best supports high-converting layouts, fast load times, and mobile-first UX. If a premium theme or specific Shopify app will noticeably improve AOV or reduce cart abandonment, just explain the value and I’ll approve the purchase.

Key deliverables
• Fully customised theme installed, branded, and mobile-optimised
• High-impact homepage, product pages, collection pages, and cart/checkout styling
• Clear navigation structure, trust badges, and persuasive micro-copy aimed at increasing conversions
• Basic on-page SEO, image optimisation, and app configuration (upsells, reviews, email capture)
• Final walk-through and hand-off so I can update products or content without touching code

Your experience with Shopify Liquid, theme settings, and CRO best practices will be crucial. Please tell me how you would approach the project, the main apps or techniques you prefer, and an estimated timeline for launch.