SEO Specialist for Shopify "Brown Box" Store

We are looking for an experienced freelance SEO specialist to support our Shopify website thegrazie.com. Our store focuses on home appliances and perfumes, with a unique selling proposition: “Brown Box” items, which are slightly imperfect products offered at great value.

Responsibilities:

Conduct a full SEO audit of the Shopify website.

Optimize on-page SEO (titles, meta descriptions, headers, URLs).

Develop and implement a content strategy targeting relevant keywords for our niche.

Improve technical SEO, including site speed, mobile optimization, and structured data.

Build and manage backlink strategy for the website.

Monitor keyword rankings and organic traffic, providing monthly reports with insights.

Provide actionable recommendations to improve search engine visibility and conversion rates.

Requirements:

Proven experience with Shopify SEO.

Strong knowledge of e-commerce SEO strategies, keyword research, and analytics.

Experience with SEO tools (Ahrefs, SEMrush, Google Analytics, Google Search Console).

Ability to work independently and communicate progress clearly.

Deliverables:

SEO audit report with recommendations.

Monthly progress reports on rankings, traffic, and implemented actions.

Actionable plan for continuous SEO improvements.

We are seeking a freelancer who can take ownership of our SEO and help us improve organic traffic and visibility for our Brown Box product range.