SEO Specialist for Sheskn Beauty Brand
Budget: $30 – $250 AUD
About the Brand
Sheskn is a premium Australian beauty brand specialising in LED and EMS skincare devices. Our Shopify website already has strong branding, detailed product pages and foundational SEO work completed.
We are now seeking an experienced SEO specialist to conduct a full audit and advise on the remaining optimisation required to improve performance, rankings and conversions.
Project Requirement
Before any optimisation begins, the first deliverable must be:
1. Complete SEO & Website Audit
The audit must include a review of:
Technical SEO
Site speed and performance
On-page SEO (titles, meta descriptions, header structure)
Product page optimisation
Keyword opportunities and content gaps
Image optimisation and alt text
Internal linking
Mobile responsiveness
Conversion rate optimisation (CRO)
Following the audit, you will be required to outline:
What improvements are needed
Why each improvement matters
Recommended scope of work
Estimated timeline and cost
This ensures the work completed is strategic and necessary.
2. Potential Ongoing Work (After Audit)
Depending on the audit findings, the scope may include:
Optimising meta data and keyword targeting
Improving rankings for LED, EMS and skincare-related terms
Enhancing product and landing page layouts
Fixing technical SEO issues (404s, crawlability, indexing)
Improving Core Web Vitals and site speed
Strengthening blog SEO
Building a clear internal linking structure
Note: Much of the site is already optimised. Your role is to refine, elevate and complete the remaining gaps.
3. Requirements
Applicants must have:
Proven experience with Shopify SEO
Ability to produce a clear, professional SEO audit
Strong communication skills and ability to explain findings simply
Demonstrated results improving e-commerce rankings
Ability to provide a strategic scope of work after the audit
Honesty about what is necessary versus unnecessary
Experience in the beauty, skincare or wellness industry is an advantage but not essential.
4. Deliverables for Phase One (Audit)
You must provide:
1. A written SEO audit (PDF or Google Doc)
2. A list of recommended improvements with explanations
3. A proposed timeline and cost for implementing these changes
4. A prioritised action plan (high, medium and low impact tasks)
5. To Apply, Please Include
1. Examples of Shopify stores you have optimised
2. A sample SEO audit you have completed
3. A brief outline of your website analysis process
4. A fixed price quote for the audit only
5. Your hourly or project rate for follow-up optimisation
Project Goal
To ensure the Sheskn Shopify site is fully optimised for speed, SEO performance, user experience and conversions, with no unnecessary or generic work undertaken.
Check out my website: www.sheskn.com.au
Sheskn is a premium Australian beauty brand specialising in LED and EMS skincare devices. Our Shopify website already has strong branding, detailed product pages and foundational SEO work completed.
We are now seeking an experienced SEO specialist to conduct a full audit and advise on the remaining optimisation required to improve performance, rankings and conversions.
Project Requirement
Before any optimisation begins, the first deliverable must be:
1. Complete SEO & Website Audit
The audit must include a review of:
Technical SEO
Site speed and performance
On-page SEO (titles, meta descriptions, header structure)
Product page optimisation
Keyword opportunities and content gaps
Image optimisation and alt text
Internal linking
Mobile responsiveness
Conversion rate optimisation (CRO)
Following the audit, you will be required to outline:
What improvements are needed
Why each improvement matters
Recommended scope of work
Estimated timeline and cost
This ensures the work completed is strategic and necessary.
2. Potential Ongoing Work (After Audit)
Depending on the audit findings, the scope may include:
Optimising meta data and keyword targeting
Improving rankings for LED, EMS and skincare-related terms
Enhancing product and landing page layouts
Fixing technical SEO issues (404s, crawlability, indexing)
Improving Core Web Vitals and site speed
Strengthening blog SEO
Building a clear internal linking structure
Note: Much of the site is already optimised. Your role is to refine, elevate and complete the remaining gaps.
3. Requirements
Applicants must have:
Proven experience with Shopify SEO
Ability to produce a clear, professional SEO audit
Strong communication skills and ability to explain findings simply
Demonstrated results improving e-commerce rankings
Ability to provide a strategic scope of work after the audit
Honesty about what is necessary versus unnecessary
Experience in the beauty, skincare or wellness industry is an advantage but not essential.
4. Deliverables for Phase One (Audit)
You must provide:
1. A written SEO audit (PDF or Google Doc)
2. A list of recommended improvements with explanations
3. A proposed timeline and cost for implementing these changes
4. A prioritised action plan (high, medium and low impact tasks)
5. To Apply, Please Include
1. Examples of Shopify stores you have optimised
2. A sample SEO audit you have completed
3. A brief outline of your website analysis process
4. A fixed price quote for the audit only
5. Your hourly or project rate for follow-up optimisation
Project Goal
To ensure the Sheskn Shopify site is fully optimised for speed, SEO performance, user experience and conversions, with no unnecessary or generic work undertaken.
Check out my website: www.sheskn.com.au