Premium E-commerce Website for Ethnic Indianwear

High-Conversion E-commerce Platform Development for "The Sundari" Premium Indian wear Brand

1. Executive Summary

We are seeking an experienced e-commerce developer to design, build, and deploy a premium, high-conversion online flagship store for "The Sundari," a new women's ethnic wear label specializing in handcrafted Indian garments.

The objective is to create an elegant, fast, mobile-first website that reflects a luxurious brand aesthetic with refined typography, ample white space, a muted color palette, and high-impact imagery. The platform must be scalable and optimized for speed and conversion, with seamless integration of Indian payment and logistics partners.

2. Core Requirements & Technology Stack

The preferred platform is Shopify. The developer must deliver a clean, professional, and intuitive UX/UI.

Design & Aesthetic Requirements:
- Modern, premium Indianwear luxury aesthetic.
- Clean layouts, neutral color scheme, and elegant typography.
- UX focused on effortless navigation and strong visual merchandising.

Core Functionality Requirements:
- Advanced product filtering (Size, Color, Fabric, Price).
- Customer review functionality.
- Persistent wishlist synced across devices.
- Easy backend management for non-technical staff.

3. Key Integrations & Technical Expertise

Payment Gateway: Razorpay
- Must be integrated into Shopify checkout.
- Experience integrating Razorpay is mandatory.

Logistics/Shipping: Shiprocket
- Automated shipping labels, rate calculation, and tracking.

Analytics & Marketing:
- GA4 and Meta Pixel configuration.

Customer Service:
- WhatsApp Business chat integration.

Sales Channel:
- Instagram Shop and feed integration.

Email Notifications:
- Professional transactional email setup.

4. Deliverables & Scope of Work

Page Structure:
- Homepage
- Collections pages
- Product detail pages
- Checkout flow
- Support and policy pages
- Blog section

Performance & SEO:
- Full mobile optimization
- Image and page speed optimization
- SEO-ready structure with proper meta tags and schema

Business Features:
- Shipping rule configuration
- GST invoice setup (if required)
- CSV-based product import

Final Delivery:
- Fully tested Shopify website
- All integrations configured
- Speed optimization report included

5. Project Submission Requirements

Timeline: 10–15 working days

Required from candidates:
1. Project approach overview
2. Details of previous Razorpay-Shopify integrations
3. Two portfolio links to relevant projects
4. Estimated timeline and cost

The project will begin immediately upon selecting the development partner.