Premium Fashion Brand Development Expert

Job ID: 40601066

Budget: ₹1,500 – ₹12,500 INR

We are looking for a creative, detail-oriented, and proactive freelancer to help build and grow our premium fashion brand. The ideal candidate should have experience in fashion/e-commerce and be capable of handling both website management and social media operations.

Responsibilities

Website Management

* Build, maintain, and optimize our Shopify website.
* Upload new products with optimized titles, descriptions, pricing, variants, and collections.
* Improve website UI/UX for a premium customer experience.
* Ensure the website is mobile-friendly and loads quickly.
* Manage banners, landing pages, and promotional campaigns.
* Implement SEO best practices for products and pages.
* Monitor website performance and recommend improvements.
* Integrate third-party apps when required.

Social Media Management

* Manage Instagram, Facebook, Pinterest, and other relevant platforms.
* Create and schedule engaging posts, reels, stories, and carousel content.
* Maintain a premium and consistent brand identity across all platforms.
* Write compelling captions and relevant hashtags.
* Develop a monthly content calendar.
* Monitor trends and suggest creative campaign ideas.
* Engage with followers by responding to comments and messages professionally.
* Track analytics and provide monthly performance reports.

Graphic & Creative Work

* Create high-quality social media creatives.
* Design banners, promotional graphics, and website assets.
* Edit short-form videos and reels.
* Ensure all visuals align with the brand’s premium aesthetic.

Marketing Support

* Assist with product launch campaigns.
* Coordinate influencer outreach (if required).
* Support email marketing campaigns and newsletters.
* Suggest growth strategies for customer acquisition and retention.

Required Skills

* Shopify
* Canva / Adobe Photoshop / Illustrator / Figma
* Instagram & Facebook Marketing
* Content Creation & Copywriting
* Basic SEO Knowledge
* Video Editing (Premiere Pro, CapCut, or similar)
* Google Analytics (preferred)
* Meta Business Suite

Preferred Experience

* Previous experience with fashion, lifestyle, or D2C brands.
* Strong portfolio showcasing websites and social media work.
* Understanding of premium branding and visual storytelling.
* Ability to work independently and meet deadlines.

What We’re Looking For

* Strong communication skills.
* Creative mindset with attention to detail.
* Ability to take ownership and suggest improvements.
* Long-term collaboration mindset.
* Passion for fashion, branding, and digital marketing.

Deliverables

* Fully maintained and optimized website.
* Consistent social media content and management.
* Monthly content calendar.
* Monthly analytics and performance reports.
* Creative assets for campaigns and product launches.

Project Type: Freelance (Long-Term)

Industry: Premium Fashion / Apparel / E-commerce

We are looking for someone who doesn’t just complete tasks but contributes ideas, improves our online presence, and helps build a strong premium fashion brand from the ground up.