Luxury Pet Brand Shopify Launch
Budget: $750 – $1,500 USD
Shopify Store Design + 3PL Integration + Launch Marketing Scope
Project Overview
We are launching an ultra-premium pet wellness brand (3–4 SKUs at launch) on Shopify. The goal is to create a high-end, conversion-focused storefront with integrated fulfillment (3PL), marketing, and SEO.
This is not a basic Shopify setup—we are building a premium DTC brand with scalable infrastructure (Shopify + Amazon + 3PL).
Objectives
Build a premium, luxury-feel Shopify storefront
Optimize for conversion, AOV (bundles/subscriptions), and retention
Integrate 3PL fulfillment seamlessly
Prepare for Amazon expansion (FBA or MCF)
Launch with SEO + marketing systems ready Day 1
Scope of Work
1. Shopify Store Design & UX (Premium Standard)
Customize premium theme (e.g., Prestige or equivalent)
Mobile-first, high-end design (clean, minimal, luxury feel)
Homepage must include:
Strong hero (brand + product positioning)
Multi-product storytelling (since 3–4 SKUs)
Bundles and/or “starter kits” sections
Social proof, reviews, trust badges
Product pages (CRITICAL):
Unique layouts (not copy-paste templates)
Benefit-driven storytelling
Ingredient + functional health sections
FAQ + objection handling
Cross-sell between SKUs
Collection pages optimized for:
Category navigation (e.g., treats vs wellness)
Cart optimization:
Upsells (bundle add-ons)
Free shipping thresholds
Clean, premium UX
2. 3PL Integration & Fulfillment Setup (MANDATORY)
Freelancer must set up and fully test 3PL integration (not just recommend it).
Configure Shopify shipping profiles
Integrate with selected 3PL (e.g., ShipBob, Deliverr, Red Stag, etc.)
Ensure:
Real-time shipping rates (if applicable)
Inventory sync
Order routing automation
Test full order flow:
Order → 3PL → fulfillment → tracking → customer notification
Provide guidance on:
Packaging inserts (for branding/AOV)
Shipping strategy (free shipping thresholds, margins)
3. Shopify Configuration & Integrations
Full setup and validation required:
Payments (Shopify Payments, PayPal, Shop Pay)
Taxes + compliance setup
Email marketing platform (Klaviyo preferred)
Reviews app (Judge.me, Loox, or similar)
Upsell/cross-sell tools
Subscription functionality (if recommended)
Analytics setup:
Google Analytics 4
Google Search Console
Meta Pixel
Amazon readiness:
Advisory on Shopify ↔ Amazon (FBA or MCF)
4. SEO (Launch Foundation)
Keyword research (pet wellness + premium positioning)
On-page SEO:
Homepage
All 3–4 product pages
Collection pages
Metadata optimization (titles, descriptions)
Image alt text
Technical SEO basics (indexing, site structure, speed)
5. Conversion Optimization (CRO)
Freelancer must demonstrate CRO thinking—not just design.
Optimize:
Above-the-fold messaging
Product page flow
CTA placement
Implement:
Bundle strategy (multi-SKU advantage)
Subscription positioning (if applicable)
Trust-building elements
Provide recommendations for:
Increasing AOV
Reducing cart abandonment
6. Launch Marketing Setup
Email flows (Klaviyo or similar):
Welcome flow
Abandoned cart
Post-purchase
Basic Meta (Facebook/Instagram) setup
Guidance on:
Launch offer strategy
First campaign structure (NOT ongoing management)
7. Performance & Speed Optimization
Optimize for fast load speed (especially mobile)
Compress and format images
Keep app stack lean (no unnecessary bloat)
8. Training & Handoff
Loom walkthroughs:
Managing products
Order handling
Editing site content
Documentation:
Apps used
3PL process
1–2 live calls for Q&A
Deliverables
Fully functional Shopify store (ready to sell)
All 3–4 SKUs properly built and optimized
3PL fully integrated and tested
SEO implemented
Email flows live
Analytics tracking verified
Training + documentation completed
Ideal Candidate
landing pages for up to 4 SKUs
Proven experience with premium Shopify brands (not generic stores)
Experience with 3PL integrations (must show examples)
Strong understanding of conversion optimization
Familiar with DTC + Amazon ecosystem
Proposal Requirements (MANDATORY)
Include:
3–5 premium Shopify stores you’ve built (premium pet brands or premium nutrition brands a plus)
Example of a 3PL integration you completed
Your recommended app stack for this project
How you would structure bundles for 3–4 SKUs
Timeline (target: 2–4 weeks)
Confirmation you handle design + integrations + SEO
Budget & Structure
Fixed price (milestone-based)
Open to ongoing support/retainer
Success Criteria
Site looks premium and brand-first
Optimized for multi-product selling + bundles
3PL runs seamlessly without manual intervention
Ready for paid traffic immediately
Optional Add-Ons (Quote Separately as optional)
Ongoing SEO
Paid ads management
Influencer/UGC setup
Final Note
We are building a premium brand, not a template store.
Applicants who only install themes and apps will not be considered.
Project Overview
We are launching an ultra-premium pet wellness brand (3–4 SKUs at launch) on Shopify. The goal is to create a high-end, conversion-focused storefront with integrated fulfillment (3PL), marketing, and SEO.
This is not a basic Shopify setup—we are building a premium DTC brand with scalable infrastructure (Shopify + Amazon + 3PL).
Objectives
Build a premium, luxury-feel Shopify storefront
Optimize for conversion, AOV (bundles/subscriptions), and retention
Integrate 3PL fulfillment seamlessly
Prepare for Amazon expansion (FBA or MCF)
Launch with SEO + marketing systems ready Day 1
Scope of Work
1. Shopify Store Design & UX (Premium Standard)
Customize premium theme (e.g., Prestige or equivalent)
Mobile-first, high-end design (clean, minimal, luxury feel)
Homepage must include:
Strong hero (brand + product positioning)
Multi-product storytelling (since 3–4 SKUs)
Bundles and/or “starter kits” sections
Social proof, reviews, trust badges
Product pages (CRITICAL):
Unique layouts (not copy-paste templates)
Benefit-driven storytelling
Ingredient + functional health sections
FAQ + objection handling
Cross-sell between SKUs
Collection pages optimized for:
Category navigation (e.g., treats vs wellness)
Cart optimization:
Upsells (bundle add-ons)
Free shipping thresholds
Clean, premium UX
2. 3PL Integration & Fulfillment Setup (MANDATORY)
Freelancer must set up and fully test 3PL integration (not just recommend it).
Configure Shopify shipping profiles
Integrate with selected 3PL (e.g., ShipBob, Deliverr, Red Stag, etc.)
Ensure:
Real-time shipping rates (if applicable)
Inventory sync
Order routing automation
Test full order flow:
Order → 3PL → fulfillment → tracking → customer notification
Provide guidance on:
Packaging inserts (for branding/AOV)
Shipping strategy (free shipping thresholds, margins)
3. Shopify Configuration & Integrations
Full setup and validation required:
Payments (Shopify Payments, PayPal, Shop Pay)
Taxes + compliance setup
Email marketing platform (Klaviyo preferred)
Reviews app (Judge.me, Loox, or similar)
Upsell/cross-sell tools
Subscription functionality (if recommended)
Analytics setup:
Google Analytics 4
Google Search Console
Meta Pixel
Amazon readiness:
Advisory on Shopify ↔ Amazon (FBA or MCF)
4. SEO (Launch Foundation)
Keyword research (pet wellness + premium positioning)
On-page SEO:
Homepage
All 3–4 product pages
Collection pages
Metadata optimization (titles, descriptions)
Image alt text
Technical SEO basics (indexing, site structure, speed)
5. Conversion Optimization (CRO)
Freelancer must demonstrate CRO thinking—not just design.
Optimize:
Above-the-fold messaging
Product page flow
CTA placement
Implement:
Bundle strategy (multi-SKU advantage)
Subscription positioning (if applicable)
Trust-building elements
Provide recommendations for:
Increasing AOV
Reducing cart abandonment
6. Launch Marketing Setup
Email flows (Klaviyo or similar):
Welcome flow
Abandoned cart
Post-purchase
Basic Meta (Facebook/Instagram) setup
Guidance on:
Launch offer strategy
First campaign structure (NOT ongoing management)
7. Performance & Speed Optimization
Optimize for fast load speed (especially mobile)
Compress and format images
Keep app stack lean (no unnecessary bloat)
8. Training & Handoff
Loom walkthroughs:
Managing products
Order handling
Editing site content
Documentation:
Apps used
3PL process
1–2 live calls for Q&A
Deliverables
Fully functional Shopify store (ready to sell)
All 3–4 SKUs properly built and optimized
3PL fully integrated and tested
SEO implemented
Email flows live
Analytics tracking verified
Training + documentation completed
Ideal Candidate
landing pages for up to 4 SKUs
Proven experience with premium Shopify brands (not generic stores)
Experience with 3PL integrations (must show examples)
Strong understanding of conversion optimization
Familiar with DTC + Amazon ecosystem
Proposal Requirements (MANDATORY)
Include:
3–5 premium Shopify stores you’ve built (premium pet brands or premium nutrition brands a plus)
Example of a 3PL integration you completed
Your recommended app stack for this project
How you would structure bundles for 3–4 SKUs
Timeline (target: 2–4 weeks)
Confirmation you handle design + integrations + SEO
Budget & Structure
Fixed price (milestone-based)
Open to ongoing support/retainer
Success Criteria
Site looks premium and brand-first
Optimized for multi-product selling + bundles
3PL runs seamlessly without manual intervention
Ready for paid traffic immediately
Optional Add-Ons (Quote Separately as optional)
Ongoing SEO
Paid ads management
Influencer/UGC setup
Final Note
We are building a premium brand, not a template store.
Applicants who only install themes and apps will not be considered.