Hair Extension Experts – WordPress Rebuild + Shopify Ecommerce Integration

This project is a full production rebuild of the Hair Extension Experts website for a 14+ year specialist business, focused on performance, SEO authority preservation, and long-term scalability.

Platform Architecture:
WordPress: Services, authority content, consultation conversion
Shopify (subdomain): Aftercare products, tools, accessories, vouchers
Fresha: Booking system (embedded or styled links)
All systems will be aligned to deliver one unified brand experience.


Build Approach:
Kadence theme with Kadence Blocks (native block builder)
Clean, block-based architecture (no heavy page builders)
Optimised HTML output with strong Core Web Vitals potential
Easy internal editing and long-term maintainability


Site Structure:---
Conversion pages: Homepage, Our Method, Services, Book a Consultation, About
Authority pages: Hair types, Prices, Maintenance, Longevity, FAQs, Before & After
Authority pages remain informational and SEO-focused.

Analytics & Tracking (Implemented First):
GA4 + Google Tag Manager
Cross-domain tracking (main site ↔ Shopify)
Events: consultations, WhatsApp, phone, bookings, vouchers, ecommerce purchases
DebugView, realtime, mobile & Safari validation before launch


Ecommerce (Shopify – Phase 1):
Products: aftercare haircare, maintenance products, tools, accessories, vouchers
Payments: cards, MyCredit, Mobicred
Visual and UX alignment with main website


Performance & SEO:
Mobile-first, image optimisation, caching, lazy loading
Targets: LCP ≤ 2.5s, CLS ≤ 0.1, INP “Good”
Clean heading structure, canonicals, XML sitemap
No orphan pages or non-production indexation


Content Migration & Redirects:
Selective migration of high-value pages
URL changes logged
301 redirects for all changed URLs


Execution Order:
Confirm Kadence setup
Implement GA4 + GTM (cross-domain)
Build WordPress foundation
Set up Shopify store & payments
Align site + shop design
Build conversion pages
Migrate authority content
SEO checks, redirects, launch & validation


Next Steps----
Please confirm:
Kadence theme + Kadence Blocks approval
GA4 / GTM implementation approach
Shopify setup confirmation
Execution can begin immediately