Google Shopping Setup & Compliance

My Shopify store sells physical products, and my goal is to ensure every product is fully approved in Google Merchant Center and remains compliant long-term so Google Shopping ads do not get disapproved or suspended.

This project is focused strictly on Google Merchant Center setup, product feed optimisation, and policy compliance (NOT SEO, backlinks, or traffic growth strategies).

The store has previously experienced Google Merchant Center misrepresentation issues, so I need someone experienced in diagnosing and preventing these types of problems.

Scope of work:

• Product feed setup – connect Shopify feed properly and ensure all attributes are correctly mapped (titles, descriptions, GTINs, MPNs, pricing, shipping, tax, custom labels).
• Merchant Center setup – domain verification, account linking, shipping settings, tax configuration, and Google Ads integration.
• Policy compliance audit – review the website and feed for misrepresentation risks (business details, contact information, shipping/returns policy, pricing consistency, trust signals) and resolve issues.
• Feed optimisation – improve product data quality and structure to maintain approval and reduce future disapprovals.
• Ongoing compliance guidance – ensure the store remains aligned with Google Merchant Center policies after approval.

Requirements:
Proven experience with Google Merchant Center (Shopping Ads) and Shopify product feeds
Must have successfully resolved misrepresentation or suspension issues before
Strong understanding of Google Shopping policies and product feed diagnostics
Acceptance criteria:
All active products show “Eligible” status in Merchant Center with no policy or data quality issues
Full account setup is correctly configured and stable
A short handover document explaining key settings, rules, and ongoing maintenance steps

If you are experienced in Google Merchant Center, Shopify product feeds, and Shopping Ads compliance, please outline your relevant experience before starting.