Full-Stack Shopify apparel / streetwear Growth Partner
Budget: $250 – $750 AUD
Shopify Apparel Brand Growth Specialist
About BackstreetBrawla
BackstreetBrawla is an Australian boxing-inspired apparel brand built around grit, resilience, discipline and the fighter mindset.
We sell:
Hoodies
T-Shirts
Long Sleeve Tees
Singlets
Hats
Our audience includes:
Boxers
Combat sports athletes
Gym-goers
Men and women aged 18-50
People who connect with a never-quit mentality
Fitness Industry
Website:
www.backstreetbrawla.com.au
Instagram:
@backstreetbrawla
Our Goal
We are currently averaging approximately 1 order per week and want to increase this to 5+ orders per week. We will need to see results within 2 months in Australia only
We are looking for someone who can help grow the brand, not just schedule posts. If successful this could lead into ongoing monthly work
We Are Looking For Someone With Experience In:
Shopify stores
Apparel brands
Streetwear brands
Fitness brands
Boxing or MMA brands
Instagram growth
TikTok growth
Facebook growth
Content marketing
Conversion optimisation
Responsibilities
Create monthly content strategy
Manage Instagram and TikTok and Facebook [ 3 platforms at this stage ]
Edit reels and short-form videos [ we also can create our own ]
Create engaging captions
Suggest content ideas
Help improve website conversion rate
Recommend influencer and creator partnerships
Help drive apparel sales
To Apply Please Include:
Links to apparel brands you have worked with
Shopify stores you have helped grow
Before and after results
Examples of reels you have created
References from former or ongoing clients
A brief 90-day strategy for increasing BackstreetBrawla sales from 1 order per week to 5+ orders per week
Bonus Experience
Boxing
MMA
Combat sports
Streetwear
Gym apparel
Influencer outreach
Meta advertising
Budget
Initial budget:
$300 - $350 US per month
Potential for long-term work if results are achieved.
Screening Question [ A must prerequisite ]
What would be the first 3 things you would do to increase sales for BackstreetBrawla over the next 90 days?
We are looking to commence end of July 2026
My top priorities are clear: drive higher sales and elevate brand awareness. At the moment the business operates through our Shopify site, promoted by social channels and a handful of paid ads. Results are promising but inconsistent, so I’m looking for a specialist who can weave all the pieces into a single, data-driven roadmap.
Here’s what I’d like to see from you:
• Audit and optimise the storefront layout, speed, and checkout to lift conversion rates.
• Plan and execute paid advertising across Facebook, Instagram, tik tok and any other platforms you deem high-value.
• Design an organic and influencer-friendly social strategy that reinforces the brand story on insta
• Leverage micro-influencers and athletes – Partner with boxers, MMA fighters, coaches, and fitness creators to generate authentic content and social proof around the brand. 20 outreach messages
> Set up tik tok store for sales
> 12 posts [ 3 a week ] on tik tok , insta , facebook
> 4 collaboration proposals
KPIs, weekly reporting, and actionable next steps based on analytics (Google Analytics, Shopify reports, Meta Ads Manager, etc.).
Success will be measured by month-over-month revenue growth and tangible increases in social reach and engagement. If you know how to blend creative storytelling with performance marketing and operational know-how, let’s talk timelines and milestones.
About BackstreetBrawla
BackstreetBrawla is an Australian boxing-inspired apparel brand built around grit, resilience, discipline and the fighter mindset.
We sell:
Hoodies
T-Shirts
Long Sleeve Tees
Singlets
Hats
Our audience includes:
Boxers
Combat sports athletes
Gym-goers
Men and women aged 18-50
People who connect with a never-quit mentality
Fitness Industry
Website:
www.backstreetbrawla.com.au
Instagram:
@backstreetbrawla
Our Goal
We are currently averaging approximately 1 order per week and want to increase this to 5+ orders per week. We will need to see results within 2 months in Australia only
We are looking for someone who can help grow the brand, not just schedule posts. If successful this could lead into ongoing monthly work
We Are Looking For Someone With Experience In:
Shopify stores
Apparel brands
Streetwear brands
Fitness brands
Boxing or MMA brands
Instagram growth
TikTok growth
Facebook growth
Content marketing
Conversion optimisation
Responsibilities
Create monthly content strategy
Manage Instagram and TikTok and Facebook [ 3 platforms at this stage ]
Edit reels and short-form videos [ we also can create our own ]
Create engaging captions
Suggest content ideas
Help improve website conversion rate
Recommend influencer and creator partnerships
Help drive apparel sales
To Apply Please Include:
Links to apparel brands you have worked with
Shopify stores you have helped grow
Before and after results
Examples of reels you have created
References from former or ongoing clients
A brief 90-day strategy for increasing BackstreetBrawla sales from 1 order per week to 5+ orders per week
Bonus Experience
Boxing
MMA
Combat sports
Streetwear
Gym apparel
Influencer outreach
Meta advertising
Budget
Initial budget:
$300 - $350 US per month
Potential for long-term work if results are achieved.
Screening Question [ A must prerequisite ]
What would be the first 3 things you would do to increase sales for BackstreetBrawla over the next 90 days?
We are looking to commence end of July 2026
My top priorities are clear: drive higher sales and elevate brand awareness. At the moment the business operates through our Shopify site, promoted by social channels and a handful of paid ads. Results are promising but inconsistent, so I’m looking for a specialist who can weave all the pieces into a single, data-driven roadmap.
Here’s what I’d like to see from you:
• Audit and optimise the storefront layout, speed, and checkout to lift conversion rates.
• Plan and execute paid advertising across Facebook, Instagram, tik tok and any other platforms you deem high-value.
• Design an organic and influencer-friendly social strategy that reinforces the brand story on insta
• Leverage micro-influencers and athletes – Partner with boxers, MMA fighters, coaches, and fitness creators to generate authentic content and social proof around the brand. 20 outreach messages
> Set up tik tok store for sales
> 12 posts [ 3 a week ] on tik tok , insta , facebook
> 4 collaboration proposals
KPIs, weekly reporting, and actionable next steps based on analytics (Google Analytics, Shopify reports, Meta Ads Manager, etc.).
Success will be measured by month-over-month revenue growth and tangible increases in social reach and engagement. If you know how to blend creative storytelling with performance marketing and operational know-how, let’s talk timelines and milestones.