Fix Broken Links & SEO Tags

My Shopify store is throwing up 404s and duplicate SEO tags that are holding back our organic performance. I already have a spreadsheet of every broken URL and the page it should resolve to, so the first task is to set up precise 301 redirects for each one—no blanket “send everything to the homepage” solutions.

Once the link cleanup is complete, I need every live page reviewed for on-page SEO hygiene. That means:
• Writing or editing meta titles so each stays within best-practice length and accurately targets its primary keyword.
• Making sure every page has a single, relevant H1, removing duplicates, and adding any missing tags.

You’ll work directly in the Shopify admin (or via CSV bulk import if that’s quicker) and keep a running changelog so I can track what was fixed. Search-Console warnings should clear after the redirect push, and page-level improvements should reflect in any crawl you run afterward.

Deliverables are simple: a cleaned redirect list implemented in Shopify, updated meta titles and H1s across the site, and a brief report confirming the fixes.