Elganza Shopify Redesign and Optimization

Job ID: 39998195

Budget: ₹1,500 – ₹12,500 INR

Project Overview
I need a professional Shopify expert to redesign my existing store using the current Wookie theme. The focus should be on speed, conversion rate optimization, UI/UX improvement, SEO, mobile responsiveness, and stability.
The store must remain live at all times with zero downtime.
The project must also include Auto Product Randomization across selected sections/pages.
Required Features and Tasks
1. Homepage Redesign
• Modern, premium, high-conversion layout
• Clean banners with optimized images
• Highlight main categories (Kurta Set, Saree, Co-ords, Dresses, Beauty & Personal Care, Couple Collection, etc.)
• Bestsellers carousel
• Trust badges
• Customer review sections
• Clean typography and strong call-to-action buttons
• Fast-loading images only (WebP preferred)
2. Product Page Optimization
• High-converting layout
• Sticky Add to Cart
• Product video support
• Structured product information
• Key features, size chart, delivery info
• Upsell or recommended product integration
• SEO-friendly layout
• WebP images and proper alt text
• Lightweight, fast-loading design
3. Collection Page Redesign + Auto Randomization
• Clean, mobile-first grid layout
• Smart filters (size, color, price, availability)
• Pagination or infinite scroll
• SEO-friendly headings and content
• Fast load time
• Auto Product Randomization implemented so that product order changes on:
o Every page load, or
o Daily/Weekly schedule
4. Auto Product Randomization (Important Requirement)
Developer must implement a stable, lightweight product randomization system.
Randomization must work in:
• Collection pages
• Homepage featured sections
• Recommended products
It must:
• Not slow down the site
• Not break filters
• Not harm SEO
• Work perfectly with Wookie theme
Randomization methods can be:
• Liquid-based randomization
• Scheduled random sorting
• Lightweight JS implementation
No heavy apps should be used.
5. Speed Optimization (Core Web Vitals)
• Image compression (WebP)
• Remove unused CSS/JS
• Lazy loading
• Minified CSS and JS
• Remove unused apps
• Optimize liquid code
• Target scores:
o Mobile: 70+
o Desktop: 90+
6. Conversion Optimization
• Strong Add to Cart placement
• Sticky cart drawer
• Improved checkout flow
• Upsells and cross-sells
• Trust and guarantee blocks
• Announcement bar with urgency (optional)
7. SEO Optimization
• Meta titles and descriptions
• Optimized alt tags for all images
• JSON-LD schema
• Clean URL structure
• Correct H1, H2, H3 hierarchy
• No duplicate content
• Fast-loading SEO-friendly content
8. Mobile Optimization
• Fully responsive mobile layout
• Fast-loading on mobile
• Sticky bottom Add to Cart
• Smooth scrolling and navigation
• Thumb-friendly button sizes
• Mobile-optimized menu and filters
9. Technical Requirements
• Store must remain live (no downtime)
• All work on a duplicate/staging theme
• Safe publish process
• All app connections must stay intact
• No broken links
• Wookie theme structure must be maintained
• Clean, lightweight coding
Deliverables
• Fully redesigned and optimized Shopify store
• Auto product randomization implemented
• Speed optimized
• SEO optimized
• Mobile-first high-conversion layout
• No bugs or layout issues
• 7-day support after handover
Skills Required
• Shopify development (expert level)
• Wookie theme customization
• Liquid coding
• JavaScript
• Page speed optimization
• UI/UX design
• SEO
• Randomization logic implementation