Comprehensive Shopify SEO Overhaul

My Shopify store needs a focused SEO tune-up that addresses keyword optimisation, meta tags and descriptions, and a smart backlink strategy. The site already runs smoothly from a technical standpoint, yet organic visibility is lagging behind competitors.

Here is what I want to achieve:
• Audit the current on-page SEO and reveal gaps in keyword coverage.
• Refine my rough list of target terms—add data-backed keywords and map them to product, collection and blog pages.
• Rewrite or adjust all meta titles and descriptions so they read naturally, hit the right character limits and include primary keywords.
• Build or secure quality backlinks that align with Shopify’s best practices and avoid spammy footprints.

You are free to use tools such as Google Search Console, Ahrefs, SEMrush or similar as long as the final strategy is transparent and can be tracked. I will provide collaborator access to the store,

Acceptance will be based on:
1. A clear audit report with recommended fixes.
2. A keyword matrix showing search volume, intent and assigned landing pages.
3. Updated meta data implemented on the live site.
4. A backlink acquisition plan plus the first wave of live links.

If something in the current setup could block progress—theme limitations, app conflicts, crawl errors—highlight it early so we can decide on fixes together.

Let’s get the store ranking and converting