Comprehensive Shopify Coffee SEO Update

Job ID: 40120125

Budget: $30 – $250 USD

I run a small-batch coffee brand on Shopify and I’m ready to give the store a full-scale SEO tune-up so it ranks better, loads faster, and earns trustworthy backlinks. The focus spans every core area of search optimisation:

• On-page – rewriting product titles, descriptions, blog posts, meta tags and adding structured data so every page is both crawlable and enticing to shoppers.
• Technical – tidying code, improving Core Web Vitals, fixing broken links, compressing images, refining the XML-sitemap and robots.txt, and making sure the entire site is genuinely mobile-first.
• Off-page – outlining and launching a sustainable backlink strategy aimed at reputable food, beverage and lifestyle publications as well as niche coffee directories to lift domain authority.

I’m not yet sure which competitors we should benchmark against, so I’ll rely on your research to pinpoint the strongest rivals and the keywords worth pursuing.

Key deliverables I’d like from you:
1. A detailed site audit with a prioritised action plan.
2. Fully updated on-page elements for every existing page (plus a reusable template for new products).
3. Documented technical fixes with before-and-after speed metrics.
4. A 30-day backlink roadmap with at least ten qualified outreach targets.
5. A concise wrap-up report that includes results, tools used (e.g., Google Search Console, Ahrefs, Screaming Frog) and next-step recommendations.

Please share relevant Shopify SEO case studies and a realistic timeline for each phase so we can get started quickly.