E-Commerce Manager – Shopify / DTC / Merchandising / CRO
Budget: $30 – $80 USD
About The White Company
The White Company is a UK-based premium lifestyle brand offering stylish products for the home, wardrobe, and everyday life. Known for its refined white and neutral aesthetic, high-quality materials, and timeless design, the company operates across ecommerce and retail channels with a strong focus on customer experience, product quality, and brand consistency.
We are looking for an experienced E-Commerce Manager to help improve our direct-to-consumer ecommerce experience, strengthen digital merchandising, optimize conversion performance, and support the ongoing growth of our online storefront.
Role Overview
We are seeking a commercially minded and detail-oriented E-Commerce Manager with strong experience in Shopify or similar ecommerce platforms. This role will focus on improving the website experience, product presentation, conversion rate, customer journey, and overall ecommerce performance.
The ideal candidate understands DTC ecommerce, digital merchandising, CRO, UX, PDP optimization, and how to turn data insights into practical improvements.
Key Responsibilities
Own and improve the ecommerce storefront experience.
Optimize site structure, navigation, product discovery, and customer journey.
Improve merchandising across homepage, product pages, collection pages, landing pages, and campaign pages.
Strengthen PDP quality, including product storytelling, visuals, reviews, FAQs, care information, and trust signals.
Lead CRO initiatives, A/B testing, UX improvements, and ecommerce roadmap planning.
Monitor key metrics such as conversion rate, revenue, AOV, engagement, funnel drop-off, PDP performance, and launch performance.
Work closely with Marketing, Creative, Brand, Merchandising, Product, Operations, Customer Experience, Technology, and external development partners.
Identify website friction points and recommend practical improvements to increase conversion and customer confidence.
Requirements
2+ years of experience in DTC ecommerce.
Strong Shopify or ecommerce platform experience.
Experience managing or optimizing ecommerce storefronts.
Strong understanding of digital merchandising, CRO, UX, PDP optimization, and customer journey improvement.
Ability to analyze ecommerce performance data and turn insights into action.
Experience working with cross-functional teams such as Creative, Brand, Performance Marketing, Merchandising, Product, Operations, UX, and Technology.
Strong communication, prioritization, and project management skills.
Understanding of SEO, content management, ecommerce apps, analytics tools, and A/B testing tools.
Nice to Have
Experience in premium lifestyle, homeware, fashion, bedding, fragrance, gifting, beauty, or retail categories.
Experience with international ecommerce or localization.
Experience working with external development agencies or ecommerce app vendors.
Experience with seasonal campaigns, gifting periods, product launches, or promotional trading calendars.
Deliverables
Weekly ecommerce site updates and merchandising improvements.
Monthly performance reports covering conversion rate, AOV, revenue, engagement, funnel behavior, and product/category performance.
CRO test recommendations and roadmap updates.
PDP, PLP, homepage, and landing page optimization.
Site quality audits covering merchandising, navigation, content accuracy, UX, and brand consistency.
Compensation & Work Setup
Employment Type: Freelance / Contract-based
Work Model: Remote or hybrid depending on business needs
Duration: Long-term collaboration preferred
Compensation: To be discussed based on experience and scope
How to Apply
Please send your resume, relevant ecommerce or Shopify project examples, and a short note describing how you would improve conversion rate and product discovery for a premium lifestyle ecommerce brand.
The White Company is a UK-based premium lifestyle brand offering stylish products for the home, wardrobe, and everyday life. Known for its refined white and neutral aesthetic, high-quality materials, and timeless design, the company operates across ecommerce and retail channels with a strong focus on customer experience, product quality, and brand consistency.
We are looking for an experienced E-Commerce Manager to help improve our direct-to-consumer ecommerce experience, strengthen digital merchandising, optimize conversion performance, and support the ongoing growth of our online storefront.
Role Overview
We are seeking a commercially minded and detail-oriented E-Commerce Manager with strong experience in Shopify or similar ecommerce platforms. This role will focus on improving the website experience, product presentation, conversion rate, customer journey, and overall ecommerce performance.
The ideal candidate understands DTC ecommerce, digital merchandising, CRO, UX, PDP optimization, and how to turn data insights into practical improvements.
Key Responsibilities
Own and improve the ecommerce storefront experience.
Optimize site structure, navigation, product discovery, and customer journey.
Improve merchandising across homepage, product pages, collection pages, landing pages, and campaign pages.
Strengthen PDP quality, including product storytelling, visuals, reviews, FAQs, care information, and trust signals.
Lead CRO initiatives, A/B testing, UX improvements, and ecommerce roadmap planning.
Monitor key metrics such as conversion rate, revenue, AOV, engagement, funnel drop-off, PDP performance, and launch performance.
Work closely with Marketing, Creative, Brand, Merchandising, Product, Operations, Customer Experience, Technology, and external development partners.
Identify website friction points and recommend practical improvements to increase conversion and customer confidence.
Requirements
2+ years of experience in DTC ecommerce.
Strong Shopify or ecommerce platform experience.
Experience managing or optimizing ecommerce storefronts.
Strong understanding of digital merchandising, CRO, UX, PDP optimization, and customer journey improvement.
Ability to analyze ecommerce performance data and turn insights into action.
Experience working with cross-functional teams such as Creative, Brand, Performance Marketing, Merchandising, Product, Operations, UX, and Technology.
Strong communication, prioritization, and project management skills.
Understanding of SEO, content management, ecommerce apps, analytics tools, and A/B testing tools.
Nice to Have
Experience in premium lifestyle, homeware, fashion, bedding, fragrance, gifting, beauty, or retail categories.
Experience with international ecommerce or localization.
Experience working with external development agencies or ecommerce app vendors.
Experience with seasonal campaigns, gifting periods, product launches, or promotional trading calendars.
Deliverables
Weekly ecommerce site updates and merchandising improvements.
Monthly performance reports covering conversion rate, AOV, revenue, engagement, funnel behavior, and product/category performance.
CRO test recommendations and roadmap updates.
PDP, PLP, homepage, and landing page optimization.
Site quality audits covering merchandising, navigation, content accuracy, UX, and brand consistency.
Compensation & Work Setup
Employment Type: Freelance / Contract-based
Work Model: Remote or hybrid depending on business needs
Duration: Long-term collaboration preferred
Compensation: To be discussed based on experience and scope
How to Apply
Please send your resume, relevant ecommerce or Shopify project examples, and a short note describing how you would improve conversion rate and product discovery for a premium lifestyle ecommerce brand.