Colorful Fidget Toy E-Commerce Site

The goal is to launch a bright, playful online store devoted to fidget toys. The visual direction is “colorful and fun,” so every page should feel energetic and inviting while still guiding shoppers smoothly to checkout.

Core functionality must include:
• A fully-featured shopping cart with secure checkout (credit card, PayPal, and Apple/Google Pay compatibility).
• A customer review section beneath each product so visitors can rate and comment.

Branding is already defined. I will provide the logo, tagline, and the exact color palette; those elements need to be applied consistently across banners, buttons, headings, and even micro-animations if you choose to add them.

The finished site has to be mobile-first, SEO friendly, and easy for me to update later. Whether you build on Shopify, WooCommerce, or another mainstream CMS is flexible—as long as the admin panel lets me add new toys, photos, and discount codes without touching code.

Deliverables:
• Custom theme reflecting the provided brand assets
• Responsive page templates (home, collection, product, cart, checkout, reviews)
• Initial product setup (up to 10 SKUs as examples)
• Basic on-page SEO and speed optimisation
• Handover with short video or written guide on updating content

I’ll supply product photos and copy on project start. Please outline your proposed platform, timeline, and any app or plugin recommendations when you respond.