Clean Kids’ Product E-commerce Website

Already established brand needs a new and improved, revamped, full e-commerce website built from the ground up. The store must follow a simple, clean aesthetic—plenty of white space, soft yet legible typography, and intuitive navigation that lets parents focus on the items rather than on busy graphics. Must use already existing photos and product descriptions.

Scope of work
• Design and develop a responsive storefront that adapts seamlessly across mobile, tablet, and desktop.
• Set up a product catalogue (initially a small range, but the structure should scale) with individual product pages, high-resolution images, detailed descriptions, stock control, and variant options.
• Implement a secure shopping cart and checkout flow ready for Stripe and PayPal.
• Configure an easy-to-use admin dashboard so I can add or edit products, manage orders, apply discounts, and run promotions without developer support.
• Optimise every page for fast load times, SEO-friendly URLs, and clear metadata.
• Integrate Google Analytics (or Tag Manager) for traffic and sales monitoring, plus basic on-page SEO tools.
• Deploy the finished site to my domain with SSL enabled and provide a short hand-over guide.

Tech stack
Using Shopify currently. New site will need to smoothly transition to current working site that is getting orders daily.

Acceptance criteria
1. Mobile Lighthouse performance score above 90 and page load under three seconds on 4G.
2. Test transaction completes end-to-end without errors in both Stripe and PayPal sandboxes.
3. Admin guide (PDF or shared doc) covering product upload, order fulfilment, and basic theme edits.

Overall, the site should feel modern and trustworthy—think minimalist kids’ lifestyle brands rather than loud cartoon graphics—while making it effortless for parents to browse and purchase.