E-commerce Setup & Launch for Global Luxury Brand– GMC, GMB, GSC, Ads & Localization

Project Description:
Overview:
We are looking for an experienced, high-level E-commerce Infrastructure Expert or Agency to help us launch and optimize the official Malaysian web presence for Sheaffer Pens (sheaffer.my).

The website is currently built, but we require a complete marketing infrastructure setup, technical SEO foundation, local payment/UX optimization, and paid ad tracking configuration specifically for the Malaysian market.

Our goal is to pivot from a static web presence into a high-converting Direct-to-Consumer (DTC) flagship store.

Scope of Work:
Phase 1: Google & Technical Ecosystem Setup
Google Search Console (GSC): Domain verification, sitemap submission, setup of international targeting/hreflang parameters, and monitoring core web vitals for Malaysian mobile networks.

Google Merchant Center (GMC): Setup and approve the product feed for Malaysia (MYR currency, tax rules, and local shipping configurations). Resolve any initial policy violations or misrepresentations.

Google Business Profile (GMB): Optimize/verify our local digital presence for brand authority, trust signals, and local SEO ranking.

Google Analytics 4 (GA4): Setup e-commerce purchase tracking, custom funnels, and link it seamlessly with GSC and Google Ads.

Phase 2: Paid Advertising & Tracking Infrastructure
Google Ads Setup: Structure high-intent Search, Brand Protection, and Performance Max (PMax) campaigns targeting Malaysian consumers and the B2B corporate gifting sector.

Meta Ads Setup (FB/IG): Configure Meta Pixel, Conversions API (CAPI) for data accuracy, and set up catalog syncing. Create placeholders for localized, video-first (Reels) ad sets.

Conversion Tracking: Ensure end-to-end tracking for "Add to Cart," "Initiate Checkout," and "Purchase" across all platforms.