Shopify Website Redesign for True Sweet Co. (SEO + High Conversion + UX Optimization)

PROJECT OBJECTIVE

We are looking for an experienced Shopify CRO + UX + SEO expert (or team) to completely transform our existing Shopify website into a:

High-converting ecommerce funnel
SEO-optimized website (rank for high-intent keywords)
Clean, premium, trust-driven UI/UX
Information-rich (educational + conversion focused)
Performance-driven (speed, mobile-first, analytics)

The end goal is to increase conversion rate, organic traffic, and revenue per visitor.

Industry benchmark: ecommerce conversion rate averages ~2–3% globally — we want to beat this significantly.

PROJECT SCOPE (END-TO-END)
1. Research & Audit Phase
Full audit of current website:
UX flow
Conversion funnel (homepage → PDP → checkout)
Drop-off analysis
Competitor benchmarking (India + global)
Sugar-free / keto / diabetic brands
Keyword research:
High-intent keywords (e.g. “sugar free sweetener India”, “allulose India”)
Content gap analysis
Heatmap + behavior assumptions

Output:

Audit report
SEO keyword strategy
Conversion gap analysis
2. UX Strategy + Website Architecture

Redesign entire user journey

Core flows:
Homepage → Category → Product → Checkout
Landing page (ads → conversion)
Educational funnel (SEO → blog → product)

Must include:

Clear value proposition (above-the-fold)
Strong CTA hierarchy
Trust-first structure
Simplified navigation (can improve conversions up to ~18% )

Output:

Sitemap
Wireframes (low fidelity)
3. Figma Design (High-Fidelity)

Design complete website in Figma before development:

Pages:
Homepage (conversion-first)
Product page (PDP)
Collection pages
About / Brand story
Blog / SEO pages
Landing pages (ads focused)
Design direction:
Premium + clean label + health trust
Minimal clutter, high clarity
Mobile-first design (critical: ~70%+ traffic mobile )

Must include:

Trust badges
Social proof sections
Comparison tables (vs sugar, vs erythritol)
Sticky Add-to-Cart
FAQ (SEO + conversion)

Output:

Full Figma file
Design system (fonts, colors, components)
4. Shopify Development
Build approved Figma into Shopify (custom theme or optimized theme)
Speed optimization (Core Web Vitals)
Mobile-first responsiveness
App integrations:
Reviews
Upsell / cross-sell
Email capture
Analytics

Must ensure:

Fast load times (critical for SEO + conversion)
Seamless checkout
Clean navigation & structure
5. Conversion Rate Optimization (CRO)

Focus on actual revenue drivers, not just design:

Implementation:
Clear USP messaging
Optimized product pages:
Benefit-driven copy
High-quality visuals
FAQs + objections handling
Checkout friction reduction
Cross-sell & upsell flows

Insight:
CRO is a data-driven process to remove friction and increase conversions

6. SEO Optimization (Core Requirement)
Technical SEO setup:
Meta tags, schema, URLs
On-page SEO:
Keyword optimized product pages
Structured content
Blog strategy:
Diabetes, keto, sugar alternatives
Internal linking

Goal:
Rank on Google for high purchase intent keywords

7. Analytics & Tracking Setup
Google Analytics / GA4
Meta Pixel
Conversion tracking
Funnel tracking

Must track:

Add to cart %
Checkout %
Conversion %
Drop-offs

DELIVERABLES
Website audit report
SEO keyword strategy
Wireframes
Full Figma design
Fully developed Shopify website
SEO-optimized pages
CRO implementation
Analytics setup
REQUIRED SKILLS
Shopify Development (Custom + Theme)

UX/UI Design (Figma expert)
Conversion Rate Optimization (CRO)
SEO (Technical + Content)
Ecommerce strategy

IDEAL EXPERIENCE
Worked with D2C brands
Health / food / FMCG brands preferred
Proven case studies (before-after conversion improvement)

SUCCESS METRICS
Increase conversion rate (>3–5% target)
Improve organic traffic
Increase average order value (AOV)
Reduce bounce rate
Improve checkout completion rate
IMPORTANT NOTE (VERY IMPORTANT)

We are NOT looking for:
X Just a designer
X Just a developer
X Just SEO

We want someone who understands:

Business + Psychology + Conversion + SEO together

Because:

Conversion improves ROI and reduces CAC
UX + clarity + trust directly impact buying decisions

PROJECT TYPE
Fixed cost OR milestone-based
Phase-wise (recommended):
Audit + Strategy
Design
Development
Optimization

BONUS (PREFERRED BUT OPTIONAL)
Experience with Indian ecommerce audience
Experience with health-conscious / diabetic products
Ability to create landing pages for ads

NEXT STEP

Please share:

Portfolio (Shopify websites)
Before/after conversion improvements
Approach to SEO + CRO
Timeline + cost

My Strategic Advice (For You Specifically)

Given your True Sweet Co. stage, your biggest unlock will come from:

Homepage clarity (WHAT + WHY + TRUST in 5 sec)
Product page storytelling (not just listing)
Education-driven SEO (huge moat for your category)
Bundles / AOV increase (you already noticed multi-buy behavior)