Shopify Theme Customization

I'm looking for an experienced Shopify developer to customize my store's theme to increase sales. The customization should be focused on:

- Homepage layout
- Product pages
- Checkout process

The visual style should be classic and elegant.

Ideal skills and experience:
- Proficiency in Shopify theme customization
- Strong understanding of sales optimization techniques
- Experience in creating classic and elegant designs
- Knowledge of user experience best practices

Please provide examples of previous work and a brief outline of your approach.