Shopify Redesign for Luméa Beauty

Luméa Beauty is a premium beauty and wellness brand specialising in lash, brow and growth-focused products, with an expanding range including skincare and male grooming (LED therapy devices + beard care).

We are repositioning our brand to feel more elevated, results-driven and luxury — and we are looking for a talented Shopify designer to help us bring that vision to life.

What We Need

We are seeking an experienced Shopify freelancer to:

• Redesign our homepage for a premium, high-converting feel
• Improve product page layouts (storytelling + ingredient sections)
• Create cohesive branding across collections
• Optimise mobile experience
• Improve navigation & user journey
• Implement bundle-focused sales strategy
• Increase conversion rate through strategic layout & trust elements

This is not just a cosmetic redesign — we want strategic improvements.

Ideal Candidate

You have:

• Proven experience designing high-end beauty or skincare brands
• Strong understanding of conversion rate optimisation (CRO)
• Knowledge of upsells, bundles and AOV strategies
• Experience working with Shopify 2.0 themes
• Strong visual design skills (luxury aesthetic preferred)
• Ability to suggest improvements — not just follow instructions

Bonus if you understand beauty compliance and ingredient positioning.

Deliverables

• Homepage redesign
• 3–5 key product page redesign templates
• Collection page improvements
• Mobile optimisation
• Visual brand alignment (soft luxury / feminine but powerful)
• Optional: Email popups + bundle layout strategy

Brand Direction

Luméa is:

Premium
Confident
Results-focused
Natural but powerful
Soft feminine luxury (pink, gold, clean design)

We want the store to feel elevated — similar to high-end beauty brands, not dropshipping.