Shopify Fashion Site Full Optimization

My Shopify-based fashion store needs a well-rounded tune-up. I want faster page load speed, stronger SEO performance, and a cleaner, more intuitive user interface across the entire buying journey—specifically the homepage, product pages, and checkout.

The end goal is simple: shoppers should land, browse, and buy without friction while search engines find and rank every item effortlessly. I’m open to whichever tools, apps, or code tweaks you recommend—whether that’s theme refactoring, image compression, Liquid clean-up, metafield restructuring, or installing a smart SEO app. I only care that the solution is future-proof, avoids bloat, and plays nicely with Shopify’s latest updates.

Deliverables I need to see:
• Page load times under ~2.5 s (Core Web Vitals green) on the three priority page types
• On-page SEO enhancements—clean URLs, meta tags, schema, keyword mapping for fashion terms
• UI/UX refinements that keep the brand aesthetic intact while improving navigation, variant selection, and checkout clarity
• Brief hand-off doc outlining changes and any installed apps or custom code snippets

If you excel at squeezing every millisecond out of Shopify themes and aligning design with SEO best practices, let’s make this store shine.