Shopify Developer for improving and demonstrating we have the right connections for Facebook and Google Ads
Budget: £750 – £1,500 GBP
We need to understand the source of truth to inform our data driven decision making. For example we don’t really need Shopify to understand how much we have spent on Facebook/Google Ads, we can get that data direct from the source. What we do need is to understand how well or otherwise the tracking of the funnel from Ad Clicks -> Purchases is working and where the limitations are. Typical purchase journeys look like this:
Google Ad -> website landing → appstore → app download → account created → app trial -> email automations -> purchase (website)
Facebook Ad → appstore → app download → account created → app trial -> email automations -> purchase (Website)
I don’t think we will reliably be able to track every step of these journeys on a granular user by user basis, but at least being able to track the start (Google/Facebook/organic) and endpoints (sales) is necessary to help attribute the spend.
Google Ad -> website landing → appstore → app download → account created → app trial -> email automations -> purchase (website)
Facebook Ad → appstore → app download → account created → app trial -> email automations -> purchase (Website)
I don’t think we will reliably be able to track every step of these journeys on a granular user by user basis, but at least being able to track the start (Google/Facebook/organic) and endpoints (sales) is necessary to help attribute the spend.