Sales-Driven Shopify Redesign

My Shopify store needs a sales-oriented redesign, and the fastest way to boost conversions is by overhauling the product pages. The homepage and checkout flow already perform respectably, but the moment shoppers land on an item, momentum drops—so that is where the real work lies.

Here’s what I want each product page to achieve:
• Better product images – consistent lighting, crisp resolution, mobile-friendly cropping, and zoom capability without slowing the page.
• Detailed descriptions – benefit-focused copy, scannable bullet points for specs, and concise storytelling that matches my brand voice.
• Customer reviews & ratings – prominent placement above the fold, star average, and trust-building snippets that integrate smoothly with apps like Judge.me or Loox (open to whichever suits the design).

Flow & aesthetics
I already have brand colours and typography. The redesign should respect these while modernising the layout: bigger hero shots, clearer price/CTA hierarchy, and strategic upsell or cross-sell blocks that feel natural rather than pushy. Quick-view pop-ups and breadcrumbs are welcome if they speed navigation.

Tech & hand-off
Please work directly in Shopify’s Online Store 2.0 environment, using a child theme or sections so future edits remain simple. Figma or Adobe XD mock-ups are fine for approval before development; once signed off, translate them into live code with performance in mind (LazyLoad, compressed assets, minimal app bloat).

Acceptance criteria
• All three improvements above visible and functional on desktop and mobile.
• PageSpeed Insights score 85+ on mobile for a sample product page.
• No console errors and liquid code passes Shopify theme check.

When everything is complete, I’ll need the theme files, a short Loom walkthrough of the new sections, and any third-party app instructions so I can maintain the setup independently.