Revamp Two Shopify Stores

I run two Shopify stores that are already stocked with products but still look and feel like unfinished templates. I want them transformed into polished, conversion-ready storefronts.

Scope of work
• Homepage – refactor layout, hero imagery, promo banners, and navigation so the brand story pops the moment visitors land.
• Product pages – tighten the gallery, descriptions, variant selectors, and trust badges for a friction-free add-to-cart experience.
• Checkout – streamline the three-step flow, remove visual clutter, and add persuasive micro-copy to reduce drop-off.

Style direction
I’m leaning toward a bold, vibrant look rather than “minimal gray tones.” Think confident color accents, strong typography, and high-energy imagery. I don’t have fixed brand colors yet, so feel free to pitch palettes that complement the existing product photography.

Technical notes
– Core theme is Dawn on both stores, but I’m fine with custom Liquid tweaks or a lightweight app if it genuinely improves UX.
– Everything must stay fully responsive and lightning fast on mobile.
– Please keep edits organised so I can trace changes later.

Deliverable acceptance
A short Loom walkthrough showing before/after for each page type will confirm the work is complete, followed by a published preview link so I can test the live flow.

If you’ve turned sluggish Shopify sites into eye-catching, profitable stores before, I’d love to see examples and get this moving quickly.