Premium Fashion Shopify Store Enhancement

We have an existing Shopify fashion e-commerce store that is live and fully functional.
This project is not a new store build.

We are looking for a senior Shopify developer to upgrade and refine the store’s structure, design execution, and technical foundation to a professional fashion standard.

The focus is on:
• Clean store architecture
• Scalable structure
• Mobile-first user experience
• Performance optimisation
• Professional visual polish

The store already operates smoothly and does not have functional issues.
This project is about elevating quality, structure, and user experience, not fixing errors.

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Scope of Work

Store Structure & Engineering
• Review and improve existing Shopify setup
• Refine collections, navigation, and filtering logic
• Implement scalable structure using Shopify best practices
• Reduce unnecessary apps where possible

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Custom Inventory & Workflow Logic
• Implement structured inventory workflows
• Improve product data organisation (metafields, tags, variants)
• Ensure future scalability without performance loss

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UX, Navigation & Mobile Optimisation
• Improve navigation for fashion e-commerce
• Mobile-first UX improvements
• Clean, intuitive filtering experience
• Optimised customer journey from browsing to checkout

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Visual Polish & Graphics Implementation
• Elevate design execution to a premium fashion standard
• Implement clean spacing, typography, and layout
• Integrate visual and graphic elements (branding guidance will be provided)
• Ensure consistency across desktop and mobile

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SEO & Performance Optimisation
• Improve site speed and Core Web Vitals
• Theme and asset optimisation
• SEO-friendly structure for collections and products
• Strong mobile performance is essential

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New Page Creation
Page structure and content guidance will be provided.
Developer will implement clean, responsive layouts for:
• Service information pages
• Process / policy pages
• Brand and informational pages
• FAQs

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What We Provide
• Live Shopify store
• Content direction and copy support
• Clear feedback and communication

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Required Experience (Important)
• 5+ years Shopify development experience
• Strong Shopify Liquid & metafields knowledge
• Experience with fashion e-commerce stores
• Proven SEO and performance optimisation experience
• Strong mobile-first UX understanding

This role is not suitable for beginners or app-only developers.