Elegant Shopify Store Overhaul

My current Shopify site looks dated and, more importantly, it’s not converting. I want the whole storefront re-imagined in a classic, elegant style that makes customers feel they are shopping with a premium brand the moment they land on the homepage.

First, the visual experience: please select or develop a theme that balances white space, refined typography and timeless colour accents. The navigation must feel effortless on both mobile and desktop, with clear collection hierarchies and a checkout flow that stays distraction-free right up to payment.

While design is the top priority, I also need every product page working harder for me. That means rewriting titles and descriptions so they sell the value and incorporate researched keywords naturally. Alongside this, carry out full keyword research, apply concise meta titles and descriptions, and set up an initial backlink strategy so the store starts earning authority from day one.

I’m happy to approve wireframes and copy drafts quickly, so you can move straight into development and on-page optimisation. Please plan for:

• A polished, fast theme or custom layout that reflects a classic, elegant brand
• Compelling, SEO-led product titles and descriptions for every item
• Complete keyword research with primary, secondary and long-tail terms mapped to pages
• Meta tags and descriptions applied across the site
• A starter backlink outreach plan (at least 10 genuine placement opportunities)

Acceptance criteria: site speed scores 90+ on Google PageSpeed for mobile and desktop, no missing alt text or meta descriptions, and all links fully functional.

If this sounds like a project you can own end-to-end—from creative direction through to live deployment—let’s talk timelines and milestones.