Custom Minimalist Jewellery Shopify Site

I’m launching a jewellery line and want the online experience to feel as refined as the pieces themselves. The entire storefront needs to be built in Shopify from scratch, with a clean, minimal and modern aesthetic that lets high-resolution product photography do the talking.

Beyond the look, I need the site to work hard under the hood. Shoppers must be able to customise products (stone, metal, engraving, size), leave reviews and ratings, and save favourites to a wishlist for later. All of this should run smoothly on desktop and mobile, using Shopify’s latest Online Store 2.0 framework, Liquid, and whichever modern front-end techniques keep load times low.

Because the audience is primarily in India, seamless checkout with UPI and other widely-used Indian payment methods is essential. If Razorpay, PayU or similar gateways are required to achieve this inside Shopify’s flow, please include that integration.

Finally, good looks mean nothing without visibility, so every template needs strong on-page SEO: structured data, clean URLs, meta tags, image alt text and performance optimisation.

Deliverables
– Custom responsive Shopify theme (Online Store 2.0 compatible)
– Product pages with live customisation options
– Integrated customer reviews & ratings module
– Wishlist feature that syncs to customer accounts
– Checkout flow fully integrated with UPI and other Indian payments
– Core Web Vitals-friendly performance and on-page SEO setup
– Handover: theme files, brief video walkthrough and basic documentation

Acceptance criteria
• Site loads in under 2 seconds on 4G for core pages
• All payment methods process a test order successfully
• No critical SEO errors flagged in Google Search Console
• Theme passes Shopify Theme Check with no blocker issues