Clean Shopify Store for XBalance

I’m taking XBalance, a new performance-sportswear label, online and need a full Shopify build that can stand beside Decathlon.in for clarity and ease of use—only in a crisp white-and-black theme that feels unmistakably ours.

Store scope
• Roughly 30 SKUs at launch, but the catalogue must scale painlessly.
• Mobile-first storefront with fast page loads, on-page SEO and Core Web Vitals in the green.
• Cart and checkout wired for Indian shoppers: Razorpay, PayU, UPI and COD.
• Customer account area with login, wishlist, order tracking and GST-ready invoices.
• Admin side should let me add or edit products, variants and collections without touching code.

Design & brand assets
We don’t yet have formal guidelines or artwork, so I’ll look to you for the initial style guide, typography pairing and reusable visual components that work within the white-and-black palette while echoing Decathlon’s clean navigation flow.

Timeline
3–4 weeks from kickoff to final hand-over, including one round of revisions after I view the staging link.

Key deliverables
1. Live Shopify store on my domain, theme fully customised and liquid-optimised.
2. Payment-gateway integration, GST invoice app or script configured.
3. Foundational SEO (meta, schema, alt tags) and speed optimisation.
4. Admin walkthrough video plus written SOP so my team can manage the catalogue.
5. Transfer of all design files and a mini brand sheet covering colours, fonts and imagery guidelines.

If you have shipped similar Indian e-commerce stores and know your way around Razorpay, Shopify Liquid and Lighthouse audits, I’d love to see a couple of links and jump in.