CRO-Driven Shopify Page Redesign
Budget: $30 – $250 USD
We are a premium single-origin coffee brand looking to redesign our Shopify product pages to increase conversions and guide customers through a structured buying journey.
We currently receive strong traffic to brewing equipment (AeroPress, ESPRO), but low conversion rates. The importance is conversion while guiding the customer to coffee sales in addition to the accessory that originally brought them to the website.
We are not looking for a basic redesign—we want interactive, image-driven product pages that educate, guide, and convert.
Core Objective
Turn product pages into a guided experience that:
Builds confidence
Reduces decision fatigue
Drives coffee + accessory pairing purchases
Scope of Work
1. Coffee Product Pages
Each coffee page should include:
Origin Story (No Farm Identification)
Region-based storytelling (Central / South America)
Why this coffee was selected
What makes it stand out
No farm names or sensitive sourcing details
“Why We Created This” Section (Critical)
Why this coffee exists
What we like about it
Who it’s for
Flavor Profile + Experience
Clear tasting notes
Simple positioning (daily, smooth, complex, etc.)
Brewing Guidance (Visual + Simple)
Best ways to prepare
Clean, easy-to-follow format (not text-heavy)
Accessory Pairings (Revenue Driver)
Recommend brewing equipment for this coffee
Allow direct add-to-cart
Include bundle options (coffee + gear)
Blog / Education Integration
Link to relevant blog content (ex: Pacamara blog post)
Include preview (image + short excerpt)
Visual Origin Mapping
Clean map showing region (not exact farm)
Premium look, not cluttered
2. Accessory Product Pages (High Priority)
These pages receive the most traffic and must convert.
Clear Use Case
What the product is best for
Who should use it
Coffee Pairings (Critical)
Recommend specific coffees that work best with the gear
Example:
Smooth / balanced option
Daily option
Advanced option
Guided Buying Flow
“New to this? Start here”
“Best setup for beginners”
“Upgrade your setup”
Bundle Integration
Product-specific bundles (NOT generic)
Example:
AeroPress + Recommended Coffee
ESPRO + Premium Coffee
3. Interactive + Image-Heavy Design
Strong visual storytelling
Minimal text blocks
Interactive elements where useful:
Expandable sections
Click-based navigation
Visual comparisons
4. Conversion Optimization (CRO)
Strong above-the-fold section
Clear CTAs
Trust indicators
Shipping clarity (we offer free shipping on many items)
Reduce friction across the page
5. Mobile Optimization
Clean, fast, scroll-friendly
Optimized for mobile conversions
Sticky add-to-cart if appropriate
What We’re Looking For
Strong Shopify experience
CRO-focused thinking (not just design)
Ability to build a guided customer journey
Experience with bundles and upsells
What We Don’t Want
Generic templates
Designers focused only on visuals
Cluttered or overly complex layouts
To Apply
Please include:
Examples of high-converting product pages you’ve worked on (before/after preferred)
How you would structure:
A coffee product page
An accessory product page
Your approach to increasing AOV through bundles and upsells
Any experience with interactive Shopify builds
Important
Start your proposal with JOURNEY so we know you read this.
We currently receive strong traffic to brewing equipment (AeroPress, ESPRO), but low conversion rates. The importance is conversion while guiding the customer to coffee sales in addition to the accessory that originally brought them to the website.
We are not looking for a basic redesign—we want interactive, image-driven product pages that educate, guide, and convert.
Core Objective
Turn product pages into a guided experience that:
Builds confidence
Reduces decision fatigue
Drives coffee + accessory pairing purchases
Scope of Work
1. Coffee Product Pages
Each coffee page should include:
Origin Story (No Farm Identification)
Region-based storytelling (Central / South America)
Why this coffee was selected
What makes it stand out
No farm names or sensitive sourcing details
“Why We Created This” Section (Critical)
Why this coffee exists
What we like about it
Who it’s for
Flavor Profile + Experience
Clear tasting notes
Simple positioning (daily, smooth, complex, etc.)
Brewing Guidance (Visual + Simple)
Best ways to prepare
Clean, easy-to-follow format (not text-heavy)
Accessory Pairings (Revenue Driver)
Recommend brewing equipment for this coffee
Allow direct add-to-cart
Include bundle options (coffee + gear)
Blog / Education Integration
Link to relevant blog content (ex: Pacamara blog post)
Include preview (image + short excerpt)
Visual Origin Mapping
Clean map showing region (not exact farm)
Premium look, not cluttered
2. Accessory Product Pages (High Priority)
These pages receive the most traffic and must convert.
Clear Use Case
What the product is best for
Who should use it
Coffee Pairings (Critical)
Recommend specific coffees that work best with the gear
Example:
Smooth / balanced option
Daily option
Advanced option
Guided Buying Flow
“New to this? Start here”
“Best setup for beginners”
“Upgrade your setup”
Bundle Integration
Product-specific bundles (NOT generic)
Example:
AeroPress + Recommended Coffee
ESPRO + Premium Coffee
3. Interactive + Image-Heavy Design
Strong visual storytelling
Minimal text blocks
Interactive elements where useful:
Expandable sections
Click-based navigation
Visual comparisons
4. Conversion Optimization (CRO)
Strong above-the-fold section
Clear CTAs
Trust indicators
Shipping clarity (we offer free shipping on many items)
Reduce friction across the page
5. Mobile Optimization
Clean, fast, scroll-friendly
Optimized for mobile conversions
Sticky add-to-cart if appropriate
What We’re Looking For
Strong Shopify experience
CRO-focused thinking (not just design)
Ability to build a guided customer journey
Experience with bundles and upsells
What We Don’t Want
Generic templates
Designers focused only on visuals
Cluttered or overly complex layouts
To Apply
Please include:
Examples of high-converting product pages you’ve worked on (before/after preferred)
How you would structure:
A coffee product page
An accessory product page
Your approach to increasing AOV through bundles and upsells
Any experience with interactive Shopify builds
Important
Start your proposal with JOURNEY so we know you read this.